Relentless Digital
#12 in Plumbing
Home-services marketing agency focused on lead generation through SEO and paid search.
- Founded
- 2015
- HQ
- Queen Creek, Wi
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Josh Crouch
Founder & CEO
Josh Crouch is the founder of Relentless Digital LLC, a Wisconsin-based marketing agency working primarily with HVAC and other home-services contractors. The public-facing founder story on the agency's website is brief, so most of what a reader can verify comes from the positioning of the firm itself: Crouch built Relentless Digital around the premise that most home-services operators are underserved by generalist marketing shops that don't understand how residential service businesses actually make money. The agency's thesis is that lead generation for contractors is a quantifiable discipline — closer to performance media than brand marketing — and that SEO, paid search, and Local Services Ads should be run with the specific economics of an HVAC call center in mind: cost per booked call, average ticket, and seasonal demand curves rather than vanity traffic. Crouch is visible in the home-services community as a speaker and podcast guest, and uses those channels more than the agency site itself to communicate his views on contractor marketing. Relentless Digital remains a boutique shop by design, pitching hands-on service from a small team rather than volume account management. The public founder bio on the site is thin; readers looking for background on Crouch's prior career will need to supplement with his podcast and social channels, where his HVAC and home-services focus is more thoroughly documented.
Editorial
Editor’s take
Relentless Digital positions itself as a home-services marketing agency with a focused emphasis on lead generation through SEO and paid search — two channels particularly well-suited to high-intent local service queries. Their approach centers on measurable client acquisition outcomes, making them a practical fit for plumbing businesses looking to grow their call volume and booked jobs. Agencies operating in this focused lane tend to develop repeatable playbooks that translate directly into pipeline for trade service clients.
What they do
Services
SEO
Local SEO built around HVAC service-area targeting: city- and service-specific landing pages (AC repair, furnace replacement, heat pump installation), Google Business Profile optimization for multi-van operators, and review velocity strategies tied to dispatch software.
Paid Search
Google Ads campaigns structured around high-intent HVAC queries and seasonal demand shifts, with budget reallocated between cooling and heating seasons rather than running flat year-round.
Local Services Ads
LSA management for HVAC contractors, including Google Guaranteed onboarding, dispute handling on mischarged leads, and coordinating LSA spend alongside traditional paid search to avoid cannibalization.
Website Design
Conversion-focused websites for home-services operators, emphasizing click-to-call, service-area clarity, and financing/offer placement above the fold rather than portfolio-style design.
Lead Generation Strategy
Full-funnel planning that ties channel mix to a contractor's capacity: matching lead volume to the number of trucks in the field and the operation's booking rate rather than chasing traffic for its own sake.