RTA marketing INC
#2 in Kitchen Remodeling
Kitchen and bath remodeler marketing agency focused on lead quality and local visibility.
- Founded
- 2015
- HQ
- Cliffside Park, NJ
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Dennis Oz
Founder & CEO
Dennis Oz runs RTA Marketing INC, a marketing firm built specifically for kitchen and bath remodelers, cabinet shops, showrooms, and countertop businesses. The agency positions itself narrowly: not home services broadly, but the kitchen and bath subset, where showroom traffic and high-ticket remodeling leads are the core economic units. Oz's differentiator, repeated by clients on the site, is a working background in the kitchen and bath industry itself rather than a generalist digital marketing resume. One client, Larry Lowenthal of Gilmans Kitchens and Baths, explicitly contrasts him with prior SEO vendors by noting Oz is the first who 'really understands what I do.' The public founder story on RTA's homepage is brief and most of the site focuses on client outcomes, webinars, and a 210-page guidebook titled 'How to Land Six-Figure Kitchen Remodeling Leads' that Oz authored for the niche. The agency's thesis, articulated across the site and reinforced at industry events like KBIS/IBS 2026, is that remodelers don't need more leads — they need better ones. RTA's messaging emphasizes lead quality over volume, margin protection, and staying booked with the right projects rather than chasing impression counts. The firm hosts monthly webinars, maintains a content library called RTAcademy, and runs a podcast aimed at showroom owners. At KBIS/IBS 2026, the team demoed an AI receptionist product alongside its core SEO and paid media services, suggesting Oz is building tooling specific to how showrooms actually intake and qualify homeowner inquiries.
Editorial
Editor’s take
RTA Marketing positions itself as a dedicated specialist in kitchen and bath remodeling, cabinet shops, and showroom marketing—with founder Dennis bringing direct industry experience that informs a distinctly practitioner-aware approach. The agency's emphasis on lead quality over volume resonates with remodelers and showrooms seeking buyers rather than browsers, and their free strategy guide and monthly webinar library demonstrate sustained, substantive engagement with the vertical. Client testimonials citing increased qualified leads and foot traffic reflect a consistent track record of delivering measurable local visibility for businesses in this niche.
What they do
Services
Search Engine Optimization
Local SEO built around how homeowners actually search for kitchen and bath work — remodel-intent queries, showroom-near-me terms, and material-specific searches like quartz countertops or custom cabinets. The focus is ranking for buyers with project budgets, not browsers.
Paid Online Marketing Management
Google and paid social campaigns tuned for six-figure remodeling leads rather than low-ticket repair calls. Spend is concentrated on geographies and demographics that match a showroom's typical project size.
Google Maps and Local Pack Optimization
Map optimization for kitchen and bath showrooms whose foot traffic depends on dominating the local 3-pack in their service radius. Includes Google Business Profile management calibrated to showroom visit conversions.
Reputation Management
Review acquisition and monitoring tailored to remodelers, where a handful of detailed homeowner reviews can swing a $40,000 project decision. Focused on consistent flow rather than one-time pushes.
Social Media Management
Content programs built around finished kitchen and bath project photography, designer features, and showroom storytelling — the visual categories that actually move remodeling buyers.
AI Receptionist for Showrooms
A newer offering demoed at KBIS/IBS 2026 that handles inbound homeowner inquiries for kitchen and bath businesses, aimed at qualifying leads and reducing missed calls during showroom hours.
Proof of work