Squeaky Wheel Branding Marketing
#3 in Restaurant
Houston-based full-service agency specializing in branding, web design, and digital marketing for restaurants and hospitality.
- Founded
- 2015
- HQ
- Sugar Land, TX
- Team
- 6-15
Founder
Meet the founder
Robin Beattie
Founder & CEO
Robin Beattie is CEO and founder of Squeaky Wheel Branding & Marketing, a full-service boutique agency launched in 2016. She brings 20+ years of marketing experience from major CPG brands including Coca-Cola and Kao, and holds an MBA from UT Austin's McCombs School of Business.
Editorial
Editor’s take
Squeaky Wheel Branding Marketing positions itself as a branding-first agency with deep roots in Houston's restaurant and hospitality scene, emphasizing strategic brand foundation as the driver behind web design, video, and traditional advertising work. The agency's client roster — including Herrera Restaurants, Aloha Poke, and Taste of Cy-Fair — reflects a focused track record within the food and hospitality space. With owner Robin named and central to client relationships, the agency appeals to restaurant operators looking for hands-on partnership and cohesive creative execution from a dedicated industry specialist.
What they do
Services
Restaurant Branding & Rebranding
Applies CPG-style brand architecture to independent and multi-concept restaurant groups, defining a point of difference against nearby competitors and carrying it through naming, logo, menu design, and in-store touchpoints. Frequently used to bring visual and verbal consistency across portfolios of sibling concepts.
Restaurant Website Design & Development
Builds and rebuilds restaurant sites with a focus on reservations, online ordering integrations, location pages for multi-unit operators, and brand storytelling that supports PR and investor materials. Often paired with new photography and video shot by the in-house team.
Photography, Videography & Content Production
In-house photographers and videographers produce food, interior, and lifestyle content tailored to each concept, plus longer-form videos used for investor decks, recruitment, and social. This removes the common restaurant bottleneck of relying on phone-shot assets for paid media.
Digital Marketing, OTT & Paid Advertising
Runs integrated paid programs across search, social, and OTT/connected TV to move local diners from awareness to reservation or visit, with a dedicated media buyer managing budgets. Positioned as a way for independent restaurants to compete against chain-scale ad spend in the Houston market.
Local SEO & Email Marketing
Handles Google Business Profile optimization, location-level SEO for multi-unit restaurant groups, and email/CRM programs aimed at repeat visits, private events, and holiday occasions. Content and blog work is used to support both organic ranking and PR placements.
Public Relations for Hospitality
Pitches restaurant openings, menu launches, chef stories, and community moments to Houston-market food and lifestyle press, with in-house content and photography assets prepared to support coverage.
Proof of work