Case Study · Restaurant
Squeaky Wheel Branding Marketing × Grupo Herrera Restaurants (Alicia's Mexican Grille, Dario's Steakhouse & Seafood, Marvino's Italian Steakhouse, Galiana's Tex-Mex & Agave Bar)
The challenge
What they were up against
The Herrera family operates multiple distinct restaurant concepts under one ownership group and, before engaging Squeaky Wheel in roughly 2014, lacked consistent branding and marketing across them. Each concept needed its own identity while still benefiting from shared operational marketing support.
The approach
How the agency worked the problem
Beattie's team took on branding and marketing across the portfolio, building individual websites for each concept, designing menus, running ongoing PR, and presenting new marketing opportunities on a recurring basis. The engagement evolved into a long-term embedded relationship rather than a one-off rebrand, with Squeaky Wheel effectively functioning as the group's outsourced marketing department across Alicia's, Dario's, Marvino's, and Galiana's.
Services deployed
- Branding
- Website Design
- Menu & Graphic Design
- Public Relations
- Ongoing Marketing Strategy
“We've worked with Robin for the last 5-6 years and she has truly helped our company with her marketing and branding expertise. She has built all of our websites, designs our menus, helps with PR, consistently presents us with new marketing opportunities and so much more.”
Agency behind the work
Squeaky Wheel Branding Marketing
Houston-based full-service agency specializing in branding, web design, and digital marketing for restaurants and hospitality.