Tech Pro Marketing
#1 in Professional Services
MSP-focused marketing agency running Google Ads, SEO, and lead-generation programs for managed IT service providers.
- Founded
- 2015
- HQ
- Costa Mesa, CA
- Team
- 16-50
Founder
Meet the founder
Cassi Carpenter | Partner, VP
Founder & CEO
Cassi Carpenter is Partner and VP of Agency Services at Tech Pro Marketing, an MSP-focused marketing agency based in Costa Mesa, CA. She previously served as Chief Marketer at a Southern California MSP.
Editorial
Editor’s take
The Realistic Way to Get New Clients For Your MSP Instead of renting marketing … we install the entire client-getting system inside your business, and work with you for 12 months to operate and refine it until it reliably turns into new clients.
What they do
Services
MSP SEO
Organic search program structured around the agency's three-pillar MSP growth model, targeting the small share of buyers actively searching for managed IT, co-managed IT, and cybersecurity services in a given metro. Content and technical work are tuned to MSP buying language rather than generic B2B SEO playbooks.
Google Ads for MSPs
Paid search built to get MSPs into the top of results before SEO has matured, typically used as a fast-start channel in the first months of engagement. Campaigns are scoped to MSP-specific intent queries so spend is not diluted across unrelated IT consumer searches.
MSP Lead Generation
A multi-channel program aimed at the estimated 97% of the market not actively searching, combining LinkedIn outreach, email nurture, and prospect research to keep an MSP top-of-mind until a prospect's current IT contract comes up for renewal.
MSP Web Design
Conversion-focused websites informed by patterns the agency says it has observed across more than 100 MSP clients. The stated goal is a site that reliably turns search and outbound traffic into booked discovery calls rather than a brochure refresh.
Cybersecurity Marketing
A variant of the core program for MSPs and MSSPs leading with security services, emphasizing audience education and trust-building content given the longer consideration cycles typical of security buyers.
MSP Marketing Plan Development
A strategic planning engagement that produces a written marketing plan tailored to an individual MSP's market, service mix, and growth targets, intended as the blueprint before any paid media or SEO spend begins.