Tech Pro Marketing
#1 in Professional Services
We help MSPs generate more leads and win more deals.
- Founded
- 2015
- HQ
- Costa Mesa, CA
- Team
- 16-50
Founder
Meet the founder
Cassi Carpenter | Partner, VP
Founder & CEO
Nate Freedman is the founder and CEO of Tech Pro Marketing, a lead-generation agency built exclusively around managed service providers. According to the site, Freedman has worked in internet marketing since 2009 and positions himself as a speaker and author within the MSP community, though the public site offers limited biographical detail beyond that — most of the About page is devoted to team bios and the agency's service model rather than a long founder narrative.
Freedman's stated thesis is that MSPs need a repeatable system for inbound lead flow rather than one-off tactics. He frames this through what Tech Pro calls the MSP Growth Model: the observation that only about 3% of a given market is actively shopping for IT services at any time, and that an effective MSP marketing program has to cover both that active 3% (through SEO and Google Ads) and the dormant 97% (through LinkedIn and email nurture), converging on a website built to convert.
The agency is led alongside Cassi Carpenter, Partner and VP of Agency Services, who is described as a former Chief Marketer at a Southern California MSP and runs operations and delivery. The broader team is notable for being stacked with MSP-native practitioners rather than generalist marketers: account strategists include a former MSP sales and marketing director with 13 years in the channel, a former MSP business development manager, and a technical SEO strategist with an IT background. The agency states it is actively working with more than 100 MSPs across North America, which is the clearest signal of scale on the public site.
Editorial
Editor’s take
The Realistic Way to Get New Clients For Your MSP Instead of renting marketing … we install the entire client-getting system inside your business, and work with you for 12 months to operate and refine it until it reliably turns into new clients.
What they do
Services
MSP SEO
Organic search program structured around the agency's three-pillar MSP growth model, targeting the small share of buyers actively searching for managed IT, co-managed IT, and cybersecurity services in a given metro. Content and technical work are tuned to MSP buying language rather than generic B2B SEO playbooks.
Google Ads for MSPs
Paid search built to get MSPs into the top of results before SEO has matured, typically used as a fast-start channel in the first months of engagement. Campaigns are scoped to MSP-specific intent queries so spend is not diluted across unrelated IT consumer searches.
MSP Lead Generation
A multi-channel program aimed at the estimated 97% of the market not actively searching, combining LinkedIn outreach, email nurture, and prospect research to keep an MSP top-of-mind until a prospect's current IT contract comes up for renewal.
MSP Web Design
Conversion-focused websites informed by patterns the agency says it has observed across more than 100 MSP clients. The stated goal is a site that reliably turns search and outbound traffic into booked discovery calls rather than a brochure refresh.
Cybersecurity Marketing
A variant of the core program for MSPs and MSSPs leading with security services, emphasizing audience education and trust-building content given the longer consideration cycles typical of security buyers.
MSP Marketing Plan Development
A strategic planning engagement that produces a written marketing plan tailored to an individual MSP's market, service mix, and growth targets, intended as the blueprint before any paid media or SEO spend begins.