Walibu

Ben Paulsen founded Walibu in 2007 and runs it as a full-service digital marketing and software company based in El Dorado Hills, California. The founder story on the site is written in the first person and anchored in personal history rather than corporate credentials: Paulsen describes growing up watching his father, a construction industry lifer, lose his job in a corporate restructuring, an experience he says pushed him toward entrepreneurship. He graduated from UC Santa Barbara during the dotcom boom and moved to the Bay Area, where he worked as a web and graphic designer at a startup and attempted a venture of his own. When the bubble burst, he relocated to San Diego and served as Webmaster for NBC San Diego before returning to Northern California, where he took coursework at UCSF and Stanford and built software for the wine, manufacturing, and mortgage industries. Walibu grew out of that mix of design, development, and vertical software experience. The thesis Paulsen articulates is straightforward: small and mid-market operators deserve the same technology stack that larger companies buy piecemeal from multiple vendors, delivered as a single platform with a team attached. The firm leans on proprietary tooling (branded internally with names like SEO Tidal Wave, Social Sand, and Conch Contact) and positions itself as a combined CRM, marketing automation, website, and services provider rather than a channel-specific shop. Beyond the founder narrative, the public site says little about team members or leadership by name, and dedicated team or leadership pages are not published.