Walibu
#17 in General Business
Full-service marketing platform and agency serving franchises with website, SEO, automation, and lead generation.
- Founded
- 2015
- HQ
- El Dorado Hills, CA
- Team
- 6-15
Founder
Meet the founder
Ben Paulsen
Founder & CEO
Ben Paulsen founded Walibu in 2007, a software and digital marketing company focused on empowering entrepreneurs. The firm serves franchise companies and other businesses with web design, SEO, marketing automation, and custom software development.
Editorial
Editor’s take
Ben continues to drive innovation at Walibu, expanding the Paradise Platform’s capabilities, exploring new AI-driven marketing solutions, and enhancing business automation tools. His work with Software development, AI, local marketing, and franchise marketing signals continued industry disruption and leadership in the digital transformation space. Whether it’s helping businesses grow, building software that enhances operational efficiency, or revolutionizing location-based automation, Ben remains committed to delivering intelligent, scalable solutions that redefine business success in the digital age. — Member-submitted notes for editorial team — Year founded → 2007 HQ → El Dorado Hills, CA Team size → 6-15
What they do
Services
Lead-Converting Websites & CRM
Walibu builds websites on its own platform that are wired into a CRM and automation layer, so form fills, chat, and inbound calls feed directly into lead tracking and follow-up sequences rather than sitting in a static brochure site.
Search Engine Optimization
Delivered as the 'SEO Tidal Wave' program, the engagement is scoped around the client's target geography and competitive set, with content, on-page, and local optimization handled by Walibu's in-house team rather than outsourced.
Marketing Automation
Walibu layers email, SMS, and workflow automation onto its CRM so that franchise operators and local businesses can nurture leads and retain customers without building their own martech stack.
Franchise Marketing
A bundled offering aimed at franchisors and their franchisees, combining brand-consistent websites, local SEO, reputation management, and centralized reporting across multiple locations.
Reputation & Social Media Management
Review generation and monitoring plus scheduled social posting and paid boosts, managed through Walibu's platform so the activity ties back to the same lead and customer records as the rest of the marketing stack.
Custom Software & App Development
An in-house development team builds custom web applications and mobile apps for clients whose needs fall outside standard marketing tooling, a holdover capability from Paulsen's background in vertical software.