Dagmar Marketing × Turner Pest Control

The challenge

What they were up against

Turner wanted to expand beyond its original Jacksonville footprint into additional Florida metros in a category where established regional competitors dominated local search results.

The approach

How the agency worked the problem

Dagmar built a local SEO program around service-area content, citation and Google Business Profile work, and a competitive-analysis-led link strategy intended to earn map pack visibility in each new market as Turner expanded. Search Engine Land recognized the initiative with a Landy Award for Best Local SEO Initiative, which the agency cites as the first such award won by a Florida firm.

Services deployed

• Local SEO
• SEO
• Content Development & Marketing