Dagmar Marketing

Chris Gregory founded Dagmar Marketing in Jacksonville, Florida, and leads the agency as its principal voice on SEO, local search, and paid media strategy. The public founder narrative on the site is relatively brief; most of the About page emphasizes the firm's operating principles — transparency, no long-term contracts, customized service mixes — rather than Gregory's personal biography. What the site does make clear is the thesis that shapes the firm: that digital marketing has a gatekeeping problem, where agencies hide mediocre tactics behind jargon, and that small business owners deserve a clearer view into what is actually being done on their behalf. Dagmar positions itself as a corrective to that pattern, pairing traditional SEO and PPC with newer disciplines the firm labels AI Optimization, Generative Engine Optimization, and Answer Engine Optimization. Over more than a decade in business, the agency has concentrated its expertise in two verticals where local intent and lead quality dominate economics: pest control and plastic surgery. That focus has produced industry recognition the firm references prominently, including a Search Engine Land Landy Award for Best Local SEO Initiative — the first won by a Florida agency in that category — for work on Turner Pest Control, and a Google Premier Partner case study featuring the same client's PPC program. Gregory runs Dagmar as a small business himself, a point he uses to frame the agency's empathy for owner-operators juggling hiring, finance, and marketing at once.