Dagmar Marketing
#2 in Pest Control
Pest control and medical services agency running SEO, PPC, and web design with AI-optimization focus.
- Founded
- 2015
- HQ
- Jacksonville, FL
- Team
- 6-15
Founder
Meet the founder
Chris Gregory
Founder & CEO
Chris Gregory founded DAGMAR in 2011 and serves as Chief Strategist, directing the agency's SEO work and crafting marketing strategies for home-services clients. He holds Certified Master SEO credentials and mentors through Market Motive.
Editorial
Editor’s take
Dagmar Marketing positions itself as a digital marketing agency with deep specialization in pest control and medical services, with additional expertise in law and auto repair verticals. Their service offering centers on SEO, PPC, and web design, with a notable emphasis on emerging techniques including GEO and AEO alongside traditional search — reflecting a forward-looking, AI-optimization focus. Named client work includes Turner Pest Control, Waynes Pest Control, and Noosa Pest Management, grounding their pest control credentials in recognizable industry rosters.
What they do
Services
Pest Control SEO & AI Optimization
Combines conventional local SEO for pest and termite operators with newer Generative Engine Optimization and Answer Engine Optimization techniques intended to surface pest control brands inside AI search results like Google AI Overviews and ChatGPT answers, not just the traditional blue links.
Pest Control PPC
Google and Bing Ads programs built around seasonal pest demand and service-area targeting, with an emphasis on lowering cost-per-conversion and improving mobile lead volume — the pattern Dagmar documented in its Google-published Turner Pest Control case study.
Local SEO
Map pack and citation work tuned for multi-location pest control operators expanding across metros, including Google Business Profile optimization, competitive analysis, and local content strategy. This is the discipline the firm won a Landy Award for.
Website Design & Development
Custom WordPress builds for pest control companies, with CRM-integrated lead forms and on-site optimization intended to preserve SEO equity during redesigns — a workflow the agency has run for Turner Pest Control and Waynes Pest Control.
Content Development & Marketing
Data-driven web content, service-area pages, and long-form guides (the firm publishes public SEO guides for pest control, plastic surgery, and law) designed to rank for commercial and informational pest queries and feed downstream PPC landing pages.
Social Media Advertising
Paid social campaigns on Meta and similar platforms aimed at residential pest customers, with creative and targeting built to nurture homeowners from awareness to booked service rather than optimize for engagement metrics alone.
Proof of work