Case Study · Deck
Deck Builder Marketers × Legacy Decks
Organic website visitors
15 months
Total website visitors
15 months
Cost per lead
engagement period
The challenge
What they were up against
Legacy Decks, run by Chris and Amy Breen, wanted to build a durable organic pipeline rather than depend on paid lead aggregators or word-of-mouth alone. The starting point was a website that wasn't pulling its weight in search and a lead flow that wasn't predictable enough to plan crew capacity against.
The approach
How the agency worked the problem
Deck Builder Marketers rebuilt the site around deck-buyer search intent and layered ongoing SEO and content on top. The work was tuned to compounding organic traffic over a 12–15 month horizon rather than chasing short-term paid spikes, with the goal of turning the site into the agency's reference build for the niche.
Services deployed
- SEO
- Web Design
- Content
Agency behind the work
Deck Builder Marketers
Deck-builder-focused digital marketing agency running SEO, paid ads, web design, and lead generation.
