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Case Study · Deck

Deck Builder Marketers × Legacy Decks

15-month engagement

Organic website visitors

baseline+169%

15 months

Total website visitors

baseline23,000

15 months

Cost per lead

baselinelower

engagement period

The challenge

What they were up against

Legacy Decks, run by Chris and Amy Breen, wanted to build a durable organic pipeline rather than depend on paid lead aggregators or word-of-mouth alone. The starting point was a website that wasn't pulling its weight in search and a lead flow that wasn't predictable enough to plan crew capacity against.

The approach

How the agency worked the problem

Deck Builder Marketers rebuilt the site around deck-buyer search intent and layered ongoing SEO and content on top. The work was tuned to compounding organic traffic over a 12–15 month horizon rather than chasing short-term paid spikes, with the goal of turning the site into the agency's reference build for the niche.

Services deployed

  • SEO
  • Web Design
  • Content

Agency behind the work

Deck Builder Marketers

Deck-builder-focused digital marketing agency running SEO, paid ads, web design, and lead generation.