Deck Builder Marketers

April Edwards is the founder and CEO of Deck Builder Marketers, an Oceanside, California agency that works exclusively with deck builders and outdoor-living contractors. Edwards built the firm around a single thesis: deck builders are poorly served by generalist marketing agencies that don't understand the seasonality, ticket sizes, or sales cycle of a deck project. The agency's positioning leans hard on vertical specialization rather than channel breadth — every client is a deck builder, every case study is a deck builder, and the playbooks (SEO, paid search, web design, lead generation, reputation management) are tuned to that one operator profile.

The public founder story on the site is brief and focuses on agency results rather than Edwards's prior career, so detailed background would have to be confirmed directly. What the firm does communicate clearly is its operating model: a productized engagement that combines a rebuilt website, ongoing SEO and content, paid lead generation, and a reputation/reviews layer, with a stated emphasis on lead quality and crew-hiring support alongside lead volume. Several named clients (Legacy Decks, Solid Ground, O'Keefe Built, Hen-House Decks, Majestic Outdoors, Mitchell Construction) appear in the agency's results page with quantified before/after metrics and video testimonials, which gives prospective deck-builder clients concrete proof points within their own vertical rather than analogues from adjacent home-services categories.