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Case Study · Deck

Deck Builder Marketers × Solid Ground

12-month engagement

Average leads per month

baseline39

engagement period

Organic traffic

baseline+69%

engagement period

The challenge

What they were up against

Tommy and Tara Holstein had built Solid Ground on quality craftsmanship and a client-first reputation, and wanted to accelerate growth without compromising the project mix or service standards that defined the brand. They needed a marketing partner who would defend lead quality alongside lead volume.

The approach

How the agency worked the problem

Deck Builder Marketers refined the existing strategy around higher-intent organic traffic and a steady inbound lead system, calibrated to the Holsteins' preferred customer profile rather than maximizing raw lead count. The engagement positioned organic search as the primary durable channel.

Services deployed

  • SEO
  • Lead Generation
  • Strategy

Agency behind the work

Deck Builder Marketers

Deck-builder-focused digital marketing agency running SEO, paid ads, web design, and lead generation.