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Case Study · Deck

Deck Builder Marketers × O'Keefe Built

12-month engagement

Website traffic

baseline+652%

engagement period

Monthly leads

baseline+205%

engagement period

Monthly organic traffic

baseline1,091

month 12

The challenge

What they were up against

Pat O'Keefe was running an inconsistent lead pipeline and couldn't connect his marketing spend to booked deck projects. The agency's diagnosis: an under-optimized site, no clear organic strategy, and no measurement layer that tied online activity back to lead volume.

The approach

How the agency worked the problem

Deck Builder Marketers deployed a data-driven SEO and online-presence build, anchored on the deck-builder service-area pages and supported by a measurement stack that surfaced which channels were producing booked leads. The emphasis was on visibility plus clarity on where leads were coming from, so O'Keefe could plan capacity rather than react.

Services deployed

  • SEO
  • Web Design
  • Lead Generation

Agency behind the work

Deck Builder Marketers

Deck-builder-focused digital marketing agency running SEO, paid ads, web design, and lead generation.