Drive group × Universal Pest Control

The challenge

What they were up against

Universal Pest Control had an outdated website that was not optimized for search engines and converted poorly. Despite offering strong services, the company's digital presence was actively working against its paid acquisition efforts.

The approach

How the agency worked the problem

Drive Group paired a website rebuild with Google Ads management, treating the conversion problem and the traffic problem as a single engagement. The approach centered on sending paid-search traffic into a site architected around lead capture for pest control intent, rather than spending on ads into a site that couldn't convert.

Services deployed

• Google Ads
• Website Design
• Conversion Optimization