Drive group
#9 in Home Services
Florida-based digital marketing agency serving home services with SEO, PPC, and local search optimization.
- Founded
- 2015
- HQ
- Ormond Beach, FL
- Team
- 6-15
Founder
Meet the founder
Bill Payne
Founder & CEO
Bill Payne founded Drive Group and has worked in marketing since 1995, realizing in 2014 how the agency could help local businesses succeed in the digital landscape.
Editorial
Editor’s take
**Drive Group** positions itself as a local-services specialist with a clear focus on home services verticals including HVAC, pest control, property inspection, and chiropractic. The Florida-based agency emphasizes Google Business Profile optimization and lead generation for service-area businesses, making it a natural fit for contractors and local operators looking to strengthen visibility in competitive markets. Their case-study section demonstrates hands-on familiarity across multiple home services categories, reflecting a focused and practiced approach to the niche.
What they do
Services
Local SEO for Home Services
Focused on ranking HVAC, pest control, shutter, and inspection companies in the map pack and local organic results across defined Florida service areas. Work includes on-page optimization, service-area page builds, and technical cleanup aimed at buyer-intent keywords rather than vanity terms.
Google Ads
Builds and manages paid search campaigns for home-services operators, emphasizing tightly scoped keyword sets and conversion-oriented landing pages. Case study work with pest control and similar trades centers on rebuilding low-converting sites in tandem with ad spend so that clicks actually turn into booked jobs.
Google Business Profile & Reputation Management
Optimizes GBP listings for local dominance in home-services categories, including category selection, service-area configuration, review generation, and ongoing post cadence. Positioned as the core visibility lever for trades where the map pack drives the majority of call volume.
Website Design & Development
Builds lead-generation sites for local service businesses, with a focus on call tracking, fast load times, and clear service-area coverage. Case studies describe rebuilding outdated trade websites to fix conversion problems rather than redesigning for aesthetics alone.
Content Marketing
Produces location and service-area content used to expand local SEO footprints for trades and healthcare practices, including blog posts, service pages, and supporting media. Used as a supporting layer to local SEO rather than a standalone brand-content play.
Social Media Management
Manages ongoing social presence for local service businesses, focused on reinforcing trust signals and reputation rather than driving direct acquisition. Positioned as a supporting channel to the agency's SEO and paid search work.
Proof of work