Digilatics

Khurram Shahzad is the founder of Digilatics, a home services marketing agency he launched in 2020 with an initial focus on the U.S. home inspection industry. The public founder story on the site is brief; most of the Digilatics site centers on agency positioning and client outcomes rather than Shahzad's personal background, so biographical detail beyond his role is limited. What the site does make clear is the thesis that shaped the firm. Digilatics was built around the observation that most home services operators were being sold generic digital marketing retainers that reported on vanity metrics (impressions, clicks, rankings) while failing to connect spend to booked jobs. Shahzad's answer was a measurement-first agency: every campaign is tied to qualified leads, bookings, and revenue, and the agency reserves the right to reject work it cannot tie to ROI. The firm spent its first two years concentrated on home inspectors, a niche small enough to build repeatable playbooks around, and claims to have become the leading marketing vendor in that vertical by 2022. From 2023 onward Digilatics expanded horizontally into adjacent trades, including HVAC, roofing, plumbing, landscaping, and carpet cleaning, while keeping the inspection-era discipline around lead attribution. More recently the agency has leaned into AI-assisted search visibility work, including Answer Engine Optimization and Generative Engine Optimization, positioning itself for clients whose future customers will discover them through ChatGPT and Google's AI surfaces rather than classic ten-blue-links search.