Power Source

John Tedesco is the founder of Power Source, a digital marketing agency that works exclusively with generator dealers. He started the business in 2007 as a web design shop, a common origin story for agency founders of that era, but the company's current shape was set in 2013 and 2014, when a project building dealer microsites for Kohler pulled him into the standby power category. Tedesco has said that experience, working alongside dozens of dealers across the Northeast, convinced him that generator dealers were underserved by generalist marketers who didn't understand the seasonality, storm-driven demand spikes, and long sales cycles that define the category. He rebuilt the agency around that niche and has kept it there since.

The thesis that now guides Power Source is straightforward: a generator dealer's website, SEO, paid search, and reputation program should be treated as one coordinated system rather than four disconnected line items, and the playbook should be built from patterns observed across dozens of dealers rather than reinvented per client. Tedesco has stated a goal of helping 100 generator dealers double their businesses, and the firm markets a single productized program rather than custom scopes. The public founder story on the site is relatively brief and focuses more on the agency's positioning than on Tedesco's personal credentials; most of the narrative weight on the site sits with client testimonials, a book aimed at dealers, and a library of recorded webinars on topics like Google Maps ranking, PPC, and AI search visibility.