Power Source
#5 in Home Services
Generator-dealer-focused agency running SEO, paid search, and reputation management.
- Founded
- 2015
- HQ
- Pompton Plains, NJ
- Team
- 6-15
Founder
Meet the founder
John Tedesco
Founder & CEO
John Tedesco founded Power Source in 2007 as a web design company and grew it into a full-service digital marketing agency specializing in generator dealers since 2013.
Editorial
Editor’s take
**Power Source** positions itself as a specialist agency built exclusively for generator dealers, bringing over a decade of niche experience and a roster of 50+ dealer clients to the table. Their focus on local search dominance, paid search, and reputation management is purpose-built for lead generation in the home standby market, with cited outcomes including $3.5M in installations driven within seven months. A reported exclusivity policy — declining to work with competing dealers in the same market — along with a webinar library and downloadable resources underscores their commitment to dealer success as a long-term partner.
What they do
Services
Generator Dealer Website Design
Conversion-focused websites built to a template refined across 50+ generator dealers, with standard pages for whole-home standby, commercial standby, service and maintenance plans, and financing. Includes call tracking, appointment booking, and online chat so every inbound contact is captured and attributed.
SEO for Generator Dealers
On-site and off-site SEO built around the specific keyword universe of standby power: Generac and Kohler dealer queries, whole-home generator installation, and storm-season service terms. Emphasis on Google Maps visibility in each dealer's protected service area and link building from trade-relevant sources.
Google Ads and Local Service Ads
Paid search campaigns aimed at high-intent install and emergency service queries, paired with Local Service Ads to capture the Google-guaranteed slot above organic results. Remarketing layers pick up long-consideration installation shoppers who rarely convert on the first visit.
Social Media and Remarketing Ads
Facebook and display remarketing tuned to the extended sales cycle of a $10K-plus home generator purchase, keeping dealers visible to homeowners who requested quotes but haven't yet scheduled a site survey.
Reputation Management
Automated review requests triggered after service check-ins, plus reputation recovery work to address negative reviews. Positioned as a competitive lever in local pack rankings, where review volume and recency meaningfully influence which dealer a homeowner calls first.
Analytics and Call Tracking
Dealer-specific reporting that ties phone calls, form fills, and booked appointments back to the channel that produced them, so owners can see which campaigns are generating install-ready leads versus service calls.