Cleaner Marketing

Cohen Wills is listed as the owner of Cleaner Marketing, a digital marketing agency focused exclusively on office cleaning and janitorial businesses. The public-facing founder story on the site is brief; most of the copy is oriented around client results and service mechanics rather than personal biography. The agency appears to operate as a vertical-focused offshoot of Slamdot, a Knoxville, Tennessee web design and marketing firm established in 2005, and testimonials reference Daniel and the Slamdot team handling client engagements. That lineage gives Cleaner Marketing roughly two decades of general digital marketing experience now channeled into a single trade vertical.

The thesis guiding the agency is straightforward: cleaning operators don't need brand awareness campaigns or vanity traffic — they need phone calls from commercial property managers and homeowners actively searching for a cleaner. Every service on the site is framed against that outcome. The firm positions itself against generalist agencies by arguing that keyword research, ad targeting, and site conversion patterns for office cleaning are specific enough to warrant a dedicated playbook, from the query set (janitorial services, commercial cleaning, duct cleaning) to the proof elements that convert facilities buyers versus residential buyers.

The team is USA-based and sells on transparency — published pricing posture, site audits, and competitor research offered inside the free proposal. Beyond the Slamdot connection and Knoxville base, the site does not publicly detail team size, acquisitions, or notable hires, and the founder's personal background is implied through the parent company rather than stated directly.