Case Study
Exults × The Barnes Firm
multi-state injury firm · 12-month engagement
Total search impressions
7.79M18.2M
first year
Average search position
29.334.2
first year
The challenge
The Barnes Firm wanted to expand its digital footprint and strengthen referral pipelines across its markets, but lacked a clear KPI framework tying search performance to business outcomes.
The approach
Exults built out an expanded search presence and a formal KPI structure, measuring total search impressions and average position shifts as indexing expanded. The engagement paired content and technical work with a reporting cadence through the agency's ARC dashboard so stakeholders could see where visibility and rankings were moving.
Services deployed
- SEO
- Digital PR
- Analytics and KPI Setup
Agency behind the work
Exults
Law firm marketing agency specializing in injury and estate practices, running SEO, PPC, and digital PR.