Exults
#5 in Law Firm
Law firm marketing agency specializing in injury and estate practices, running SEO, PPC, and digital PR.
- Founded
- 2005
- HQ
- Parkland, FL
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Zach Hoffman
Founder & CEO
Zach Hoffman founded Exults in 2005 as Search Engine Operator, pivoting to digital marketing after seeing strong results with PPC and SEO on his own website. The firm rebranded to Exults in 2012 and now serves law firms and other industries with SEO, PPC, and custom digital campaigns.
Editorial
Editor’s take
Exults positions itself as a law-firm-focused agency specializing in personal injury, estate planning, and workers' compensation practices, with services spanning SEO, PPC, and digital PR. The agency's messaging centers on lead generation and case volume growth — a natural fit for the personal injury vertical — with transparent reporting and client ownership of assets built into their model. Documented results, including a 296% impressions increase for Chopin Law Firm in year one, reflect their emphasis on measurable, practice-specific outcomes.
What they do
Services
Organic SEO for Law Firms
Builds long-horizon organic visibility for injury, estate, and workers' comp practices, with heavy emphasis on practice-area landing pages, local content, and technical indexing. Results are tracked against Search Console impressions and qualified organic session growth rather than vanity keyword rankings.
Paid Search and Local Service Ads
Runs Google Ads, YouTube ads, and LSAs in parallel so a firm captures both click-based intent and Google-screened lead calls from the same buyer pool. Campaigns are structured around target cost-per-case rather than cost-per-click.
AI Optimization (AIO)
Optimizes firm content to surface inside ChatGPT, Google AI Overviews, and other LLM answer engines, using technical markup and content enhancement aimed at how consumers now ask questions rather than type keywords. Marketed as a distinct practice area alongside traditional SEO.
Digital PR and Influencer Vetting
Secures editorial placements and evaluates social influencers with an eye toward state bar advertising rules and attorney ethics opinions, a constraint that rules out much of the playbook used in consumer influencer marketing.
Website Design and Development
Builds or rebuilds law firm sites in-house, including custom applications and intake tooling, with conversion architecture designed around the specific intake paths of injury versus estate versus workers' comp inquiries.
Billboard and Out-of-Home Advertising
Pairs digital campaigns with roadside billboard buys for firms that want community-level brand recognition in their service area, a channel still heavily used in personal injury marketing.
Proof of work