Netfly

Austin Irabor is the founder of NETFLY, a legal marketing technology company focused exclusively on personal injury law firms in North America, with a particular emphasis on motor vehicle accident (MVA) case acquisition. The public founder story on NETFLY's site is brief; the company's pages focus almost entirely on product positioning and client outcomes rather than biography, so most of what can be said about Irabor's background is implied from the company's direction rather than explicitly stated on the site.

What is clear from NETFLY's own positioning is the thesis that drives the firm: that personal injury marketing, as traditionally practiced, is a broken category. The site argues that PI firms are paying rising costs for shared leads, vague targeting, and gimmicky campaigns, and that the category needs a tech-forward operator rather than another generalist agency. Under Irabor, NETFLY has built its answer to that problem as a software-plus-service stack — the NETFLY Advantage Suite, NETFLY Audiences, NETFLY Shortcuts, and the MVA Takeover client acquisition system — rather than a conventional retainer agency model.

The company presents itself as a 'break-away services provider' serving firms that want exclusivity rather than shared lead pools. NETFLY cites recognition from Inc. 5000, Deloitte Technology Fast 500, Adweek Fastest Growing Companies, and multiple 2025 legal tech awards, suggesting meaningful growth under Irabor's leadership, though the site does not disclose team size, funding history, or Irabor's prior roles. Readers looking for a detailed founder narrative will need to consult sources outside the NETFLY website.