Spotlight Branding

Megan Beaver is Vice President of Spotlight Branding, the Charlotte-based law firm marketing agency now operating as Spotlight Marketing + Branding. A University of North Carolina at Charlotte graduate, Beaver runs the operations side of the firm, overseeing the teams responsible for client service, content production, and account management. Her role is internally focused: ensuring that the websites, blogs, newsletters, videos, and ad campaigns the agency sells actually ship on time and hold together as a coherent program for each law firm client. She is not the agency's founder. Spotlight Branding was launched in 2012 by Marc Cerniglia and Danny Decker as a content marketing firm for attorneys. The two split operationally in 2018, with Cerniglia continuing to build Spotlight Branding's content and branding practice while Decker concentrated on paid advertising, lead generation, and coaching. In January 2025 the partners reunited under the Spotlight Marketing + Branding banner, combining content and paid media into a single offering aimed at law firms at varying stages of growth. That reunion defines the agency's current thesis: most solo and small firms rely too heavily on referrals, and the fix is pairing always-on content (websites, blogs, video FAQs, email newsletters) with paid lead generation (Google, Meta, and LinkedIn ads plus nurture automation), so the same firm is simultaneously retaining its network and expanding it. Beaver's visible role in that structure is making the execution layer reliable. The public founder and leadership bios on the site are brief, so most context comes from the agency's story page rather than individual profiles.