Case Study · Law Firm
Spotlight Marketing + Branding × Wendy S. Meadow LLC
12-month engagement
The challenge
What they were up against
Solo attorney Wendy Meadow needed a way to convert website visitors into booked consultations without a heavy paid-ads program.
The approach
How the agency worked the problem
Spotlight produced blog content tied to the questions her ideal clients were asking, published it on her site, and used the firm's existing channels to put it in front of prospects. The agency's stated thesis is that well-targeted educational content drives consults from people already considering hiring an attorney.
Services deployed
- Blog Writing
- Content Marketing
“Spotlight helped me with a blog. Within a few weeks of its posting, several people hopped on my calendar to schedule a consultation.”
Agency behind the work
Spotlight Marketing + Branding
Legal-focused growth shop combining content marketing and paid ads to attract high-quality leads.