10 Golden Rules
#2 in Law Firm
Law firm marketing agency offering SEO, paid search, LSAs, and business operations consulting since 2003.
- Founded
- 2003
- HQ
- Boca Raton, FL
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Jay Berkowitz
Founder & CEO
Jay Berkeley founded Ten Golden Rules in 2003. The firm specializes in digital marketing for law firms across the U.S., with offices in Florida, Georgia, and California.
Editorial
Editor’s take
Ten Golden Rules has served law firms exclusively since 2003, making it one of the longest-running legal-vertical specialists in the U.S. Founder Jay Berkowitz is widely known in the category — award-winning speaker, author of three books on internet marketing for attorneys, and an active podcaster. Services span digital (SEO, PPC, LSAs, web design, video, content) plus operational consulting (intake, rainmaker training, AI tools, hiring support). Case studies include an Indiana PI firm at +693% leads and a New York firm at +466% leads. The positioning differentiator is framing marketing as part of the broader business-growth picture rather than a standalone deliverable.
What they do
Services
Search Engine Optimization (SEO)
Law-firm-specific SEO focused on practice-area landing pages, local pack visibility for 'near me' legal queries, and ongoing content production aimed at the long-tail informational searches injured people and business clients run before they call a firm.
Local Service Ads (LSAs) / Google Screened
Management of Google Screened and LSA campaigns for attorneys, including the badge-qualification process, spend allocation across practice areas, and dispute workflows for non-legitimate leads that plague pay-per-lead formats in the legal space.
Pay Per Click (PPC)
Paid search built around the unusually high CPCs in personal injury, mass tort, and other competitive legal verticals, with bid strategies that prioritize case-value-weighted intent rather than raw click volume.
Law Firm Web Design & Content Writing
Website builds and ongoing content written specifically for attorneys, including practice-area pages, attorney bios, and blog content shaped around both SEO intent and bar advertising compliance considerations.
Digital Hispanic Marketing
A distinct offering aimed at law firms marketing to U.S. Hispanic audiences, covering Spanish-language SEO, paid media, and creative — a meaningful niche inside personal injury and immigration practices.
Intake & Conversion Consulting
Operations consulting that sits alongside the media spend, auditing how the firm answers the phone, tracks leads, and converts signed cases, on the premise that most wasted legal marketing dollars die at intake rather than at the ad.
Proof of work