Case Study · Law Firm
Spotlight Marketing + Branding × Danilson Law, PLC (Jeremy Danilson)
12-month engagement
The challenge
What they were up against
Danilson Law wanted reliable week-over-week lead flow rather than the spikes and lulls that come with referral-only marketing.
The approach
How the agency worked the problem
Spotlight applied its paid-advertising playbook — targeted Google and Meta ads paired with lead magnets, landing pages, and automated follow-up sequences — to attract prospects and nurture them until they were ready to retain the firm. Conversion is treated as a multi-step process rather than a single ad click.
Services deployed
- Lead Generation Ads
- Landing Pages
- Email Nurture
“We've seen a consistent flow of new leads every week, and we've already converted many of them into paying clients.”
Agency behind the work
Spotlight Marketing + Branding
Legal-focused growth shop combining content marketing and paid ads to attract high-quality leads.