Case Study
Exults × Chopin Law Firm
law firm · 12-month engagement
Total search impressions
474K1.88M
first year
Key events (GA4)
146204
first year
Sessions
3,2194,392
first year
The challenge
Chopin Law Firm needed broader organic visibility and stronger on-site conversion signals to compete in search for its practice areas. The firm's baseline impressions and engagement metrics were modest relative to category competitors.
The approach
Exults ran a combined digital optimization and lead generation program centered on organic SEO, on-page improvements, and conversion tracking through Google Search Console and Google Analytics. The team tuned content and key-event tracking so that engagement lifts were attributable rather than inferred, and scaled visibility across the firm's priority search terms.
Services deployed
- Organic SEO
- Website Optimization
- Lead Generation
Agency behind the work
Exults
Law firm marketing agency specializing in injury and estate practices, running SEO, PPC, and digital PR.