Case Study · Law Firm
Exults × Chopin Law Firm
Total search impressions
first year
Key events (GA4)
first year
Sessions
first year
The challenge
What they were up against
Chopin Law Firm needed broader organic visibility and stronger on-site conversion signals to compete in search for its practice areas. The firm's baseline impressions and engagement metrics were modest relative to category competitors.
The approach
How the agency worked the problem
Exults ran a combined digital optimization and lead generation program centered on organic SEO, on-page improvements, and conversion tracking through Google Search Console and Google Analytics. The team tuned content and key-event tracking so that engagement lifts were attributable rather than inferred, and scaled visibility across the firm's priority search terms.
Services deployed
- Organic SEO
- Website Optimization
- Lead Generation
Agency behind the work
Exults
Law firm marketing agency specializing in injury and estate practices, running SEO, PPC, and digital PR.