Case Study · Ecommerce
Hiflyer Digital × Bicycle Warehouse
Email & SMS revenue
first 90 days
The challenge
What they were up against
Bicycle Warehouse, a growing ecommerce retailer in the cycling category, was underutilizing its email and SMS list and wanted a structured retention program that could keep pace with its acquisition growth without adding in-house headcount.
The approach
How the agency worked the problem
HiFlyer applied its S.P.A.M. retention framework to rebuild Bicycle Warehouse's email and SMS program from segmentation up, layering new automated flows on top of a reworked campaign calendar and consolidating creative under the agency's team. The engagement was structured as a 90-day sprint with weekly strategy sessions and a focus on near-term revenue wins before longer-horizon lifecycle work.
Services deployed
- Email Marketing
- SMS Marketing
- Retention Strategy
- Creative & Copy
“You accomplished so much in 3 months. I didn't expect a lift like THAT!”
Agency behind the work
Hiflyer Digital
Email and SMS retention agency for ecommerce, focused on converting one-time buyers into repeat customers.