Case Study · Home Services
JBX Strategies LLC × HVAC Company (unnamed)
12-month engagement
Click-through rate
baseline+50.2%
reporting period
Conversions
baseline+83%
reporting period
Cost per acquisition
baseline-41%
reporting period
The challenge
What they were up against
An HVAC company was spending on paid media without strong conversion efficiency, with click-through rate and cost-per-acquisition both leaving room for improvement.
The approach
How the agency worked the problem
JBX restructured the paid media program around conversion-focused creative and targeting, tightening keyword intent and landing-page alignment. The team optimized continuously against CTR, conversion volume, and CPA rather than impressions or traffic.
Services deployed
- Paid Media
- Conversion Optimization
Agency behind the work
JBX Strategies LLC
Full-service digital marketing agency specializing in landscaping, HVAC, concrete, and other home-services contractors.