JBX Strategies LLC

Jonathan Watkins is co-founder and Chief Revenue Officer of JBX Strategies, a Minnesota-based digital marketing agency focused on home-services contractors. He launched the firm with co-founder Brent Killen, positioning it as a strategic, data-driven alternative to generalist shops serving landscapers, painters, concrete contractors, HVAC companies, electricians, and window cleaners. Watkins holds a bachelor's degree in Marketing and Speech Communications from St. Cloud State University and cites more than 30 years of business experience spanning marketing strategy and digital execution. He also operates Jonathan Watkins Photography, where he serves as Chief Creative Officer producing corporate headshots, event coverage, and brand imagery — work that has included assignments with Vail Resorts and the Minnesota Wild hockey club. That photography practice is folded into JBX's service menu, which is unusual for an agency in this niche and reflects his thesis that contractors lose deals on stock imagery and weak visual proof. Co-founder Brent Killen, who serves as CEO, brings roughly two decades in sales and technology consulting, including senior roles at Digital Planet Communications and McLeod USA, and leans the agency toward CRM discipline, project management, and iterative testing. The firm's stated thesis is that home-services operators need integrated marketing — website, SEO, paid media, GBP, and original visual content — run with the measurement rigor of a B2B tech team rather than a one-off contractor marketing vendor. The public founder story is relatively brief on the site itself; most of JBX's pages emphasize service breadth and contractor case-study results over founder narrative.