JBX Strategies LLC
#14 in Home Services
Full-service digital marketing agency specializing in landscaping, HVAC, concrete, and other home-services contractors.
- Founded
- 2015
- HQ
- Aitkin, MN
- Team
- 6-15
Founder
Meet the founder
Jonathan Watkins
Founder & CEO
Jonathan Watkins is Chief Revenue Officer and co-founder of JBX Strategies LLC, a home-services marketing agency in Minnesota. With 30+ years of business experience and a background in marketing strategy, he leads the firm's strategic direction alongside co-founder Brent Killen.
Editorial
Editor’s take
JBX Strategies positions itself as a home-services generalist across six main verticals (landscaping, painters, concrete, HVAC, electrical, window cleaning). The site emphasizes ROI, local search optimization, and lead generation rather than brand work. One case study (Village Green Landscapes) cites a 200% lead increase, though specifics on client count, geography, or team depth are not provided.
What they do
Services
SEO / Organic Search
Ranks contractor sites for high-intent local queries (e.g. 'concrete patio installer [city]', 'emergency HVAC repair') and builds service-area pages that map to the trades JBX specializes in. Organic is treated as the compounding channel behind paid, not a standalone line item.
Paid Media
Runs Google and Meta campaigns aimed at booked jobs rather than raw clicks, with CPA and conversion rate as the reported KPIs in their contractor case studies. Typically paired with landing pages built by the in-house web team.
Google Business Profile Optimization
A core offering given how much home-services demand originates in map results. JBX optimizes the profile, works the grid rankings for 'near me' queries, and tracks GBP-sourced calls and website clicks as distinct conversion paths.
Website Design & Development
Builds contractor websites oriented around speed, trust signals, and lead capture for trades like landscaping, concrete, and electrical. Sites are designed as the hub that paid and organic traffic converts on, not as brochureware.
Professional Photography & Video
Leverages founder Jonathan Watkins's photography practice to produce original job-site imagery, crew portraits, and before/after video. Uncommon inclusion for a home-services agency and a direct answer to contractors whose sites default to stock photos.
Customer Journey Optimization & Marketing Analytics
Executive-level marketing leadership for contractors who don't have an in-house CMO, aligning messaging and offers across the funnel and instrumenting analytics to track where leads come from and which jobs close.
Proof of work