Case Study · Asphalt
Heaviside Group / Paving Marketers × A-Rock Asphalt Services
Salt Lake City, UTunspecified12-month engagement
Average job ticket
$3,800$12,000+
since engagement start
The challenge
What they were up against
A-Rock was operating with an average job ticket around $3,800, weighted toward smaller residential and light commercial work rather than the higher-value commercial contracts the owner wanted to pursue.
The approach
How the agency worked the problem
Paving Marketers applied its standard paving playbook — local visibility through GBP management, high-intent search targeting, and lead capture through their CRM — with an emphasis on attracting commercial rather than residential inquiries. The shift in lead mix, rather than raw lead volume, is what the agency highlights as the mechanism behind the outcome.
Services deployed
- SEO
- Google Business Profile
- Google Search Ads
- CRM & Lead Management
“Since working with Paving Marketers, our average ticket per job has gone from about $3,800 to over $12,000. We're thrilled with that growth and excited to keep building on it.”
Agency behind the work
Heaviside Group / Paving Marketers
Heaviside Group / Paving Marketers — Home Services agency.