Heaviside Group / Paving Marketers
#2 in Asphalt
paving contractor marketing via Google visibility, lead capture, and conversion automation.
- Founded
- 2011
- HQ
- Batavia, OH
- Team
- 6-15
Founder
Meet the founder
Chris Sloane
Founder & CEO
Chris sloane is president and founder of paving marketers, a paving contractor marketing agency based in batavia, oh. he is an seo, sem, and web development expert who established the firm in 2011.
Editorial
Editor’s take
Paving Marketers positions itself as a paving-vertical specialist operating under the Heaviside Group umbrella, with a focused methodology built around Google Local Pack dominance, lead capture, and conversion automation. The agency's tiered "Paving Profit System" — spanning Foundation through Elite packages — reflects 14 years of home-services testing applied specifically to asphalt contractors targeting commercial work. Their messaging speaks directly to contractors ready to move beyond general-contractor referral dependency and into direct property-manager acquisition.
What they do
Services
Search Engine Optimization
Targets the commercial-intent queries that drive paving revenue — 'commercial paving contractors near me,' parking lot resurfacing, sealcoating by city — rather than broad residential driveway terms. Includes technical SEO, city-plus-service page builds, and local ranking factors specific to contractor GBPs.
Google Business Profile & Local Visibility
Manages GBP as the primary commercial lead channel for paving contractors: three posts per week, Q&A management, photo optimization, and geo-grid tracking to show where the contractor ranks by neighborhood versus competitors.
Google Search Ads & Local Services Ads
Runs paid search tuned to paving's seasonal demand curve and bid-heavy commercial keywords, paired with LSA where eligible so contractors can capture the Google-guaranteed slot above organic map results.
Cold Email & Direct Mail Outreach
Outbound programs aimed specifically at property managers, facility managers, and general contractors — the decision-makers who award recurring commercial paving and sealcoating contracts — rather than residential homeowner lists.
CRM, Missed-Call Text-Back & Marketing Automation
An all-in-one platform that captures calls, forms, and texts, triggers instant follow-up on inbound leads, and runs longer nurture sequences across the off-season so estimates don't go cold between spring and fall bid cycles.
AI Search Visibility & Readiness Assessment
A newer offering that audits where a paving company shows up (or doesn't) when prospects ask ChatGPT, Gemini, or Siri for contractor recommendations, plus a one-time workflow assessment identifying where automation can replace admin time.
Proof of work