Case Study · Asphalt
Heaviside Group / Paving Marketers × Biondi Paving & Engineering
Sacramento, CAunspecified12-month engagement
The challenge
What they were up against
Biondi came in looking for a more predictable inbound pipeline of web forms and phone inquiries rather than relying on referral and relationship-driven work.
The approach
How the agency worked the problem
The agency deployed its local visibility and paid search stack — GBP optimization paired with high-intent Google Ads — to shift Biondi's demand generation toward direct inbound channels the company could measure.
Services deployed
- SEO
- Google Business Profile
- Google Search Ads
“I am very happy with my leads. We have been receiving web forms and calls.”
Agency behind the work
Heaviside Group / Paving Marketers
Heaviside Group / Paving Marketers — Home Services agency.