Practice Promotions × Anchor Physical Therapy

The challenge

What they were up against

Anchor PT wanted to expand beyond traditional physical therapy revenue by growing a massage therapy service line, but needed a predictable source of cash-pay leads to justify the hire and space expansion.

The approach

How the agency worked the problem

Practice Promotions built a Google Ads program targeting high-intent massage therapy queries in Anchor's local market, routed to conversion-focused landing pages on the clinic website. The campaign was structured to feed the new service line specifically rather than cannibalize existing PT bookings, and was paired with tracking to isolate massage leads from general clinic inquiries.

Services deployed

• Google Ads
• Practice Website