Practice Promotions

Neil Trickett, PT, is the founder of Practice Promotions, a marketing agency he and his wife Amy launched in 2011 after owning and operating their own physical therapy clinic in Florida. Trickett's background as a practicing physical therapist and clinic owner shapes the firm's positioning: rather than a generalist healthcare agency, Practice Promotions works exclusively with physical therapy, rehabilitation, and multidisciplinary clinics across the United States and Canada. The company's origin story, as described in the founder letter, began with a patient newsletter system that signed 25 clinics within its first ten months. From there it expanded into websites (2015), digital marketing and SEO (2016-17), a combined Ultimate PT Marketing System (2018), a partnership with patient engagement app PT Wired (2019), and full-service Google Ads (2021). The agency relocated from Florida to Virginia in 2012 and was named to the Inc. 5000 list of fastest-growing companies in 2019 and 2020. The guiding thesis is that private PT owners are underserved by generic healthcare marketers who don't understand direct access laws, reimbursement pressure, physician referral dynamics, or cash-pay service lines. Practice Promotions positions itself as PT-owned and PT-operated, staffing licensed physiotherapists and former clinic marketing coordinators alongside designers and paid-media specialists. The firm now reports supporting more than 1,200 clinic locations across North America, with a particular focus on practices with three or more providers or multiple locations.