Practice Promotions
#1 in Healthcare
Physical therapy marketing agency running websites, SEO, paid search, and patient retention campaigns.
- Founded
- 2015
- HQ
- Moseley, VA
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Neil Trickett
Founder & CEO
Practice promoters is founded and led by PTs & Practice owners who have successfully owned and managed their own clinics, serving physical therapy, rehabilitation, and multidisciplinary practices across North America.
Editorial
Editor’s take
Practice Promotions is one of the few U.S. agencies built exclusively for physical therapy and rehabilitation clinics. Founded and run by PT owners, the firm serves everything from solo practices to 220+ location enterprise groups across North America. Services include website development (they claim 4x conversion vs. industry standard), SEO, Google Ads, print and digital patient newsletters, email automation, and CRM work. Scale signals are concrete: 1,200+ clinic locations served, 830+ websites launched, and 40,000 patient leads generated in 2024. Case studies report 2x patient growth in 8 months and 68% increases in new-patient volume.
What they do
Services
Practice Websites
Conversion-focused websites built specifically for PT and rehab clinics, organized around condition pages (back pain, sciatica, post-op rehab) and direct-access booking flows. The agency claims these sites convert at roughly 4x the industry standard for healthcare.
SEO & Digital Marketing
Local SEO aimed at Google Maps, condition-specific keywords, and increasingly AI search surfaces, tuned for clinics that compete with hospital systems and national chains in their ZIP code. Content is produced by a copy team led by a former PT owner to keep medical accuracy intact.
Google Ads / PPC
Full-service paid search managed by a team that includes a licensed Canadian physiotherapist, targeting high-intent queries like emergency back pain, post-surgical rehab, and cash-pay services such as dry needling or massage therapy. Campaigns are scoped to avoid wasted spend on tire-kicker keywords that don't convert into evaluations.
Patient Newsletters
The agency's original product: custom-designed print and digital newsletters mailed monthly to a clinic's patient list and referring physicians. Designed to drive reactivations and physician referrals rather than pure acquisition, and still a core retention lever for long-tenured clients.
Email Marketing
Automated email campaigns layered on top of the newsletter program to reactivate lapsed patients, nurture new leads, and promote cash-pay service lines without requiring the front desk to run the sequences manually.
Hiring System
A careers-page and recruitment-marketing module bolted onto the clinic's website and marketing stack, aimed at helping owners attract licensed PTs and support staff in a tight labor market.
Proof of work