Case Study · Healthcare
Practice Promotions × Loudoun Sports Therapy Center
Practice volume
first year
The challenge
What they were up against
Owners Mike and Dee Bills wanted to grow patient volume and strengthen physician referral relationships without relying on a single channel.
The approach
How the agency worked the problem
Practice Promotions started Loudoun Sports Therapy Center on its Patient Newsletter System 2.0, mailing a monthly patient newsletter alongside a physician mailer. The program was later extended with postcards, prescription pads, rack cards, and new-patient packets to create a consistent printed touchpoint across the referral loop. The client has remained with the agency since 2012.
Services deployed
- Patient Newsletters
- Direct Mail
- Physician Mailers
Agency behind the work
Practice Promotions
Physical-therapy-only marketing agency running websites, SEO, paid ads, and patient newsletters for PT and rehab clinics.