Case Study · Med Spa
Shockley Marketing × Unnamed Eye Doctor Practice
12-month engagement
The challenge
What they were up against
An eye care practice wanted new patient acquisition through paid search but needed visibility into which campaigns were actually producing phone calls and appointments rather than clicks.
The approach
How the agency worked the problem
The team structured Google Ads campaigns around high-intent treatment and condition queries, layered in call tracking, and ran weekly audits through the SEO marketing assistant to catch waste and underperforming keywords. Landing pages were built to match ad intent and feed attributable lead data back into the account.
Services deployed
- Google Ads
- Call Tracking
- Landing Pages
Agency behind the work
Shockley Marketing
Health & wellness marketing agency emphasizing lead generation and cost-per-acquisition measurement over vanity metrics.