Shockley Marketing

Ricky Shockley is the founder and marketing director of Shockley Marketing, a Nashville-area digital agency he runs with his wife and co-owner Mary Shockley, who serves as operations manager. The agency positions itself across health and wellness verticals — med spas, anti-aging centers, OB/GYN practices, and eye doctors — with a stated philosophy summarized by its internal shorthand, 'leads over likes': prioritizing measurable customer acquisition over reach and engagement metrics. Ricky's public bio emphasizes hands-on experience across search marketing, paid social, email, and PR rather than a specific prior agency pedigree or corporate track record. His commentary has been quoted in outlets including CIO.com, Search Engine Watch, Examiner, Cision, and Bank of America's small-business content, typically on SEO mechanics and medical-marketing challenges. The founder story on the site is fairly brief and the thesis is implied rather than spelled out: most industries waste marketing spend on vanity channels, and small health and wellness operators in particular need a disciplined, ROI-anchored program with call tracking and attribution. That thesis shapes how the firm sells itself — no long-term contracts, HIPAA compliance (achieved through Compliancy Group), and a stated preference for recommending paid social as the fastest path to new patient leads for aesthetic practices. The team is small and family-anchored: Ricky and Mary as owners, a digital marketing specialist who also account-manages, plus SEO, design, and marketing assistants. The firm is based in the Nashville, Tennessee area and markets to clients nationally, with specific page-level targeting toward markets like West Palm Beach.