Shockley Marketing
#2 in Med Spa
Health & wellness marketing agency emphasizing lead generation and cost-per-acquisition measurement over vanity metrics.
- Founded
- 2015
- HQ
- Mt. Juliet, TN
- Team
- 1-5
Founder
Meet the founder
Ricky Shockley
Founder & CEO
Ricky Shockley is the owner and marketing director of Shockley Marketing, a health and wellness marketing agency in Mt. Juliet, TN. He specializes in search marketing, social media, and email marketing, with expertise featured on CIO.com, Search Engine Watch, and other publications.
Editorial
Editor’s take
Shockley Marketing positions itself as a performance-driven health and wellness agency with a deliberate focus on cost-per-acquisition metrics rather than surface-level engagement statistics. Owner Ricky Shockley's byline presence in trade publications signals a practitioner-level understanding of the space, and the agency's value proposition centers on measurable revenue outcomes for practice owners. Med spas and wellness practices looking for an accountable, transparency-first marketing partner will find their priorities well-reflected in Shockley's documented client work and editorial credibility.
What they do
Services
Facebook & Instagram Advertising
The agency's most-recommended channel for med spas, built around targeting local aesthetic buyers with offer-driven creative and purpose-built landing pages rather than boosted posts. Campaigns are measured by booked consultations and cost per acquired lead, with in-house design handling ad creative and landing page builds.
Google Ads & Search Marketing
Paid search programs aimed at capturing high-intent queries for treatments like Botox, laser, and body contouring, paired with weekly account audits to control wasted spend. Includes detailed call tracking so med spa owners can tie phone inquiries back to specific campaigns and keywords.
Search Engine Optimization
A 36-point on-page process using Moz tooling, combined with link outreach to publications and curated directories to build authority for competitive aesthetic and medical keywords. Monthly original content is written in-house rather than outsourced or spun, with an emphasis on earning inbound links relevant to health and wellness audiences.
Email Marketing & Automation
Retention-focused email programs designed for practices that depend on repeat treatments and membership renewals, including newsletters and automations built and maintained by the internal team. Positioned as the 'owned' channel med spas should lean on alongside paid acquisition.
Website Design & Landing Pages
Conversion-oriented site and landing page builds tuned to paid social and paid search traffic, with HIPAA-compliant intake and call tracking integrated into lead capture. The design assistant role exists specifically to support the volume of landing page iterations paid campaigns require.
Reputation & Local Presence Management
Google Business Profile optimization and review management for single-location med spas and medical practices competing on local map results. Coordinated alongside SEO link prospecting and PR outreach rather than sold as a standalone product.
Proof of work