Case Study · Med Spa
Shockley Marketing × Unnamed Med Spa
12-month engagement
The challenge
What they were up against
A med spa client needed a reliable, measurable source of new patient leads for aesthetic treatments and wanted to avoid spending on channels that produced engagement without bookings.
The approach
How the agency worked the problem
Shockley Marketing built a Facebook and Instagram advertising program as the primary acquisition channel, pairing audience targeting with in-house ad creative and dedicated landing pages. Campaigns were instrumented with call tracking and monitored through weekly account checks so cost per lead could be measured against booked consultations.
Services deployed
- Facebook & Instagram Ads
- Landing Page Design
- Call Tracking
Agency behind the work
Shockley Marketing
Health & wellness marketing agency emphasizing lead generation and cost-per-acquisition measurement over vanity metrics.