Case Study · Tree Care
Tree Traction × Edge Tree Care
Annual revenue
one year
Revenue growth
one year
Calls per mail blast
per blast
Booked-out pipeline
during engagement
The challenge
What they were up against
Matt and Jeanne Allen had run Edge Tree Care in rural Dylan, Montana for six years with multiple crews and a strong local reputation, but annual revenue had plateaued at roughly $380K. The owners attributed the ceiling not to lack of demand but to marketing that wasn't surfacing the work available in their service area.
The approach
How the agency worked the problem
Tree Traction analyzed carrier routes around Dylan and surrounding communities, scoring each on household income, property size, home age, and tree density to identify neighborhoods most likely to contain higher-ticket jobs. A custom mailer was built around the Allens' own story and photography, and route-level tracking numbers were used to measure which neighborhoods produced calls. Each month's data informed the next round of allocation: underperforming routes were cut, productive ones scaled.
Services deployed
- Carrier Route Direct Mail Campaigns
- Tree Density & Property Targeting
- Mailer Design & Creative
- Route-Level Call Tracking & Attribution
“Our business has literally almost doubled in the time that we've started using them. In the last six months that we've been using them, we've done over $200,000 in sales. We've had to add crews, and buy equipment.”
Agency behind the work
Tree Traction
Direct mail to tree service companies, targeted by tree density and property data, with route-level tracking.