Tree Traction
#11 in Tree Care
Direct mail to tree service companies, targeted by tree density and property data, with route-level tracking.
- Founded
- 2015
- HQ
- Lehi, UT
- Team
- 6-15
Founder
Meet the founder
Brayden Fielding
Founder & CEO
Brayden Fielding founded Tree Traction, a direct mail marketing firm built exclusively for tree service companies. The agency uses proprietary satellite imaging and route-level call tracking to target neighborhoods and measure campaign performance.
Editorial
Editor’s take
Tree Traction positions itself as a direct mail specialist built exclusively for tree service companies, combining proprietary tree-canopy satellite data with property-level targeting and route-level tracking to reach high-probability prospects. Their focus on exclusive territorial coverage sets them apart from home-services generalists, making them a strong fit for growth-oriented tree care operators looking to dominate a defined market area. Verified proof points include 250+ tree service clients, 3M+ letters mailed, a 4.9/5 satisfaction rating, a month-1 guarantee, and a named case study showing Edge Tree Care scaling from $380K to $690K in revenue.
What they do
Services
Carrier Route Direct Mail Campaigns
The core offering: personalized mail pieces sent to specific USPS carrier routes selected for tree density, property size, household income, and home age. Designed to reach homeowners before they start shopping Google or Angi, so the tree company isn't entering a five-way bidding war on shared leads.
Tree Density & Property Targeting
Proprietary satellite imagery analysis scores every carrier route on actual canopy coverage and tree maturity, combined with 295 per-route data points covering demographics and property characteristics. The output is a ranked list of neighborhoods most likely to contain the large-ticket removal and pruning jobs tree companies want.
Mailer Design & Creative
In-house creative team produces handwritten-style letter formats built around the client's name, photos, and job specialties — deliberately designed to look unlike advertising so they survive the trip from mailbox to kitchen counter. Clients review 3–4 design options before anything mails.
Route-Level Call Tracking & Attribution
Every carrier route is assigned its own tracking phone number that forwards to the client's main line, so calls can be attributed to the exact neighborhood that produced them. A live dashboard shows route-by-route performance, and underperforming routes are cut while productive ones are scaled.
Campaign Optimization & Account Management
Dedicated account managers, capped at under 20 accounts each, run a monthly feedback loop: review route performance, reallocate mail volume, iterate on creative, and adjust targeting based on which jobs actually closed. The stated aim is compounding results rather than flat month-over-month output.
Territory Exclusivity
Tree Traction works with only one tree service company per locked zip code, so clients are not competing against other agency clients for the same homeowners — a direct contrast to shared-lead marketplaces like Angi and HomeAdvisor.
Proof of work