Tree Traction

Brayden Fielding is the founder of Tree Traction, a Lehi, Utah-based direct mail agency that works exclusively with tree service companies. The public founder story on the site is written in the first person and is relatively brief on biographical specifics — it focuses less on his prior career and more on the operational gap he saw in the tree care industry. Fielding's thesis, as he describes it, is that tree service is an almost uniquely well-suited category for direct mail: the work is hyper-local, the best customers cluster in identifiable neighborhoods with older trees and larger lots, and the buying trigger (a dead oak, a storm-damaged limb) happens while the homeowner is physically at the property rather than searching online. What nobody had done, in his telling, was build the targeting infrastructure to exploit that. Over roughly five years, Tree Traction developed proprietary satellite imagery analysis to score carrier routes by tree density and canopy health, layered on 295 data points per route, and paired every route with its own tracking phone number so performance could be measured at the neighborhood level rather than the campaign level. The firm has deliberately stayed single-channel and single-vertical — no Google Ads, no Facebook, no SEO — on the principle that agencies trying to do everything end up doing nothing particularly well. The site reports 250+ tree service clients served, 3M+ letters mailed, and active campaigns in 30+ states. Team structure is organized into account managers (capped at under 20 accounts each), a data and targeting team, and an in-house creative team.