
JSA Interactive Inc.
#3 in Tree Care
Performance marketing agency specializing in SEO, PPC, and local search for home services, law, nonprofits, and tree service verticals.
- Founded
- 2015
- HQ
- Mechanicsburg, PA
- Team
- 6-15
Founder
Meet the founder

Julian Awad
Founder & CEO
Julian Awad is the founder of JSA Interactive, a performance marketing firm with stated offices in Boston, Harrisburg, and Tulsa. The agency positions itself as a multi-vertical shop serving home services operators (with a specific focus on tree care), law firms, nonprofits, and a handful of niche categories including gun ranges and Hispanic-market advertisers. Awad leads the firm under a 'performance marketing' banner, emphasizing paid search, SEO, and local search as the core levers. The public founder story on the site is brief; the 'Our Founder – Mr. Julian Awad' page is a dedicated URL, but most of the site's real estate is given over to service pages and geographic landing pages rather than a detailed personal narrative. What can be inferred from the site's structure is the thesis guiding the firm: that lead generation for local service businesses is a solved problem if you match intent-heavy keywords with well-targeted geography, and that the same performance playbook — Google Ads, local SEO, reputation management, and conversion-focused landing pages — translates across verticals as different as tree service and immigration law. The tree-care practice sits alongside the firm's broader home-services work and benefits from JSA's investment in Local SEO and review generation tooling. Team size, tenure, and notable hires are not publicly stated on the pages reviewed. Readers evaluating JSA should expect a generalist performance shop with a tree-service line of business, rather than a tree-care-only specialist.
Editorial
Editor’s take
JSA Interactive positions itself as a performance-driven agency with deep specialization across tree service, law firms, nonprofits, and Hispanic marketing verticals. Their emphasis on measurable lead generation — including 108K+ phone leads and 47K+ form leads tracked — signals a conversion-focused approach built around local SEO, PPC, and multi-geography reach spanning markets like Harrisburg, Boston, and Tulsa. Tree care operators seeking a partner with demonstrated lead-volume metrics and cross-vertical performance experience will find JSA's positioning particularly well-matched to growth-stage service businesses.
What they do
Services
Tree Service Marketing
A dedicated vertical offering that bundles SEO, paid search, and local search for tree care operators. The focus is on capturing storm-response and removal intent in defined service areas rather than building broad brand awareness.
Local SEO
Google Business Profile optimization, citation building, and map-pack targeting aimed at the ZIP-level geography that drives tree-care and home-services calls. Paired with review generation to defend rankings against national aggregators.
PPC and Google Ads Management
Paid search campaigns built around high-intent queries like emergency tree removal and storm damage cleanup, with geo-fencing to the crew's actual service radius. JSA also promotes Google Ads onboarding credits as part of new-account launches.
Online Reputation Management
Structured review acquisition and monitoring, positioned as the companion to Local SEO. For tree-care clients, this tends to matter because star ratings in the map pack often decide which crew gets the after-storm call.
Web Design and Landing Pages
Conversion-oriented site builds and standalone landing pages, including homepage redesigns and sales copywriting. For home-services clients the emphasis is on click-to-call placement and service-area page architecture.
Conversion Rate Optimization
Post-launch iteration on landing pages and lead forms intended to lift the yield of existing SEO and PPC traffic rather than simply buying more of it.
