Tree Care Marketing Solutions

Monica Hemingway is the founder and chief strategist of Tree Care Marketing Solutions, a Tucson-based agency that works exclusively with tree care companies and arborists. Her path into the niche is unusual. Hemingway holds a Ph.D. in industrial psychology and spent roughly 19 years consulting with large enterprises, including Pepsi, Walmart, and Google, on how behavioral science could be applied to business problems. She began working online in 1999, well before most service businesses had a web presence, and brought that digital fluency with her when she shifted focus to the green industry. She is also a Licensed Arborist and an Accredited Organic Land Care Professional, and previously owned Hemingway Horticulture, a hands-on operation that grounded her understanding of how tree care companies actually run. That combination — credentialed marketer, trained psychologist, working arborist — is the thesis behind the firm. TCMS argues that generalist agencies routinely misread the tree care buyer, misprice the work, and produce content that arborists themselves would flag as inaccurate. The agency keeps two arborists on staff specifically to vet content, and organizes the rest of the team around local SEO, paid search, reviews, web development, email, and reputation management. Hemingway is joined by Jack Hemingway, a Licensed Arborist who previously built and sold his own tree care company and brings a Fortune 500 marketing and new-product background, including early work on in-store coupon machines at ACT Media. The firm is headquartered in Tucson with distributed team members across the country, and is a visible presence at industry events such as TCI Expo and the Texas Tree Conference.