Tree Service Digital
#2 in Tree Care
Tree service-only digital agency running SEO, paid search, social, and reputation management.
- Founded
- 2015
- HQ
- Johns Creek, GA
- Team
- 6-15
Founder
Meet the founder
Wesley Smith
Founder & CEO
Wesley Smith founded Tree Service Digital as a vertical-only marketing agency serving tree care contractors across the United States. The public founder story on the site is thin: Smith is credited as the author on every case study and as the voice behind the agency's podcasts and training webinars, but the site does not publish a traditional founder biography detailing prior roles or career history. What can be inferred from the body of published work is that Smith has spent years embedded in the tree service category, hosting a podcast aimed at tree care operators, running training sessions on topics like video content and AI-driven local search, and authoring case-study write-ups on clients ranging from small family businesses to multi-market operators in Alabama, Florida, Tennessee, and Missouri.
The thesis that guides the firm is straightforward and stated plainly across multiple pages: generalist digital agencies do not understand the economics, seasonality, or buyer behavior of tree work, and tree care companies are better served by a shop that works only in their vertical. From that premise, the agency has built a full-stack offering (SEO, Google Ads, Facebook, website design, review management, direct mail, email, and coaching) and positions itself as a single point of contact rather than a channel specialist.
Alongside the done-for-you agency, Smith runs a parallel education track, including a free Facebook group, podcasts, and live training webinars on subjects such as how video content influences AI mentions and local rankings. That content arm functions as both lead generation and a signal that the firm views itself as a category authority, not simply a service provider.
Editorial
Editor’s take
Tree Service Digital positions itself as a specialist agency exclusively serving tree service contractors nationwide. The site emphasizes local search visibility, lead generation, and multi-channel campaigns (SEO, Google Ads, Facebook, email, direct mail). Testimonials cite increased phone leads and local map rankings. The positioning is clear and niche-specific, though case studies are limited to brief client quotes rather than detailed…
What they do
Services
Search Engine Optimization
Local SEO built specifically for tree removal, trimming, and emergency storm work, focused on ranking across every city and suburb a contractor services rather than a single HQ location. Increasingly incorporates video and content optimization aimed at AI search surfaces and map-pack visibility.
Google Ads Management
Paid search campaigns tuned to high-intent tree service queries (emergency removal, storm damage, stump grinding) in defined local service areas, intended to replace reliance on pay-per-lead aggregator platforms that most tree contractors default to.
Website Design
Responsive tree-service websites structured around service pages, service-area pages, and lead capture rather than generic contractor templates, with the underlying goal of feeding the agency's SEO and paid programs.
Reputation and Review Management
Review generation and monitoring for tree contractors, including implementations of NiceJob-style automation to systematically convert completed jobs into Google reviews, which the agency treats as a core local ranking and conversion lever.
Facebook Marketing
Paid and organic Facebook campaigns aimed at homeowner audiences in a contractor's service radius, used for brand recognition, seasonal promotions, and filling gaps during slower months.
Direct Mail and Email Marketing
Offline and lifecycle channels layered onto the digital program, used to re-engage past customers in a contractor's CRM and to saturate target neighborhoods where the contractor already has job density.
Proof of work