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Case Study · Decorative Concrete

Wise Bear Creative × Distinctive Concrete

West MichiganSmall contractor12-month engagement

The challenge

What they were up against

Distinctive Concrete is a high-end concrete and excavating contractor in West Michigan that, in Wise Bear's framing, needed renewed hope for its digital presence and pipeline. The site and search footprint were not generating the kind of visibility its work warranted.

The approach

How the agency worked the problem

Wise Bear took on the engagement as a combined web development, SEO, and database activation project, rebuilding the site as the foundation, layering on search optimization to capture local intent around decorative concrete and excavation, and reactivating the client's existing contact database to pull revenue out of past estimates and customers.

Services deployed

  • Web Development
  • SEO
  • Database Activation

Agency behind the work

Wise Bear Creative

Grand Rapids-based SEO and web design shop focused on service businesses seeking local search visibility and lead generation.