Wise Bear Creative
#5 in Decorative Concrete
Grand Rapids-based SEO and web design shop focused on service businesses seeking local search visibility and lead generation.
- Founded
- 2015
- HQ
- Grand Rapids, Michigan
- Team
- 6-15
Founder
Meet the founder
Jacob Britton
Founder & CEO
Jake Britton is founder and Chief Creative Director of Wise Bear Creative, a Grand Rapids-based marketing agency specializing in home services including concrete, environmental, septic, and plumbing sectors.
Editorial
Editor’s take
Wise Bear Creative positions itself as a local SEO and web design specialist for service businesses, with a particular focus on decorative concrete contractors seeking measurable lead generation over vanity metrics. The agency's messaging emphasizes Google visibility and conversion-focused strategy, backed by a 90-day ROI guarantee and documented client outcomes including Distinctive Concrete's growth from $1M to $3.2M in revenue. Their Grand Rapids roots and service-business specialization make them a recognizable fit for concrete contractors prioritizing local search dominance and bottom-line results.
What they do
Services
Local SEO & Google Business Profile
Built around how homeowners and GCs actually find decorative concrete contractors: optimizing the Google Business Profile, cleaning up map listings, and targeting geo-modified terms like stamped concrete, epoxy floors, and excavation across a contractor's service radius in West Michigan and beyond.
On-Page & Technical SEO
Restructures concrete contractor websites around service-plus-location pages (patios, driveways, polished concrete, decorative overlays) and fixes the technical issues, site speed, schema, indexation, that keep otherwise good sites buried below directory results.
Branding, Messaging & Website Design
Rewrites and redesigns contractor sites that look like template builds so they match the price point of the work being sold. Emphasis on clear messaging, portfolio-forward galleries of finished concrete work, and copy that pre-qualifies higher-end jobs.
Reputation Management
Installs review request workflows for crews in the field so contractors can systematically convert completed jobs into fresh Google reviews, a lever the agency has publicly leaned on to move the needle for concrete clients.
Digital Advertising & Lead Gen Systems
Runs Google and Meta ads paired with landing page funnels tailored to seasonal concrete demand, and wires the resulting leads into CRM and automation so inquiries get a response before the next contractor calls back.
Database Activation & Email Marketing
Reactivates old customer and estimate lists, common for contractors sitting on years of quotes that never closed, using email and SMS campaigns to surface repeat work and referral opportunities.
Proof of work