Best Roofer Marketing

Bruce Leffler founded Best Roofer Marketing, an Atlanta-based agency focused exclusively on residential and commercial roofing contractors. According to the agency's About page, Leffler spent more than 25 years in sales and marketing before launching the firm, with roughly 17 of those years inside large digital marketing and advertising organizations including AT&T, AOL, ReachLocal (now Scorpion), and Web.com. At Web.com he states he built the top-performing sales team in the country for five consecutive years and was promoted to National Sales Director, a role that put him in front of clients in construction and sports categories. That enterprise sales background, combined with field exposure to roofing operators, informs the agency's thesis: roofing contractors are underserved by generalist agencies that don't understand the unit economics of a roof, the seasonality of storm work, or the sales process a homeowner goes through at the kitchen table. Leffler authored a book positioned to the industry, 'The Truth About Sales & Marketing for Roofers: EXPOSED,' and co-founded the Best Hustler Academy with Dashaun Bryant of Roof Hustlers, a sales training program for roofing companies delivered through conferences and on-site coaching. The broader leadership team listed on the site includes Rich Bishop (CFO/COO), Liv Therien (Client Success), Keri Latimer (VP Operations), Jared Adams (Media), and Bryant on the sales side. The firm positions itself as a hybrid growth partner rather than a pure digital vendor, bundling SEO, PPC, media production, recruiting, and sales consulting under a single roofing-only roster.