Marketing 411
#2 in Roofing
Roofing and home-services marketing agency focused on brand, web, and lead generation strategy.
- Founded
- 2015
- HQ
- Plantation, FL
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Arielle Cohen
Founder & CEO
Arielle Cohen is CMO at Marketing 411, a Plantation, FL-based agency specializing in marketing, branding, and lead generation for roofing and home services contractors.
Editorial
Editor’s take
Marketing 411 positions itself as a roofing and home-services specialist built around a three-part framework spanning brand development, website strategy, and lead generation. The agency reports experience working with 500+ home-service companies and 100+ contractor clients, earning 5/5-star ratings across its customer base. Their CMO mentorship offering sets them apart from execution-only shops, making them a strong fit for roofing contractors seeking both strategic guidance and hands-on marketing support.
What they do
Services
Branding & Design
Builds the visual and verbal identity for roofing and home-service companies, with an emphasis on brands that homeowners actually remember after a sales visit. Deliverables extend into field-facing assets like truck wraps, home show displays, tents, brochures, and pitchbooks used in in-home demos.
Website Design & Development
Builds contractor websites structured to convert high-intent roofing and exteriors traffic, rather than brochure sites. Layout and content are shaped by what the agency has learned captures qualified leads across 500-plus home service clients.
Lead Generation & Digital Advertising
Runs paid campaigns aimed at filling sales reps' calendars with qualified in-home appointments, not raw form fills. Pitched specifically to roofers who have previously been burned by unqualified lead floods from generic digital vendors.
Sales Enablement Collateral
Produces the physical and digital tools roofing sales teams use to close at the kitchen table: branded folders, flyers, and customized pitchbooks designed to work as a repeatable, 'dummy-proof' in-home presentation.
CMO Mentorship
A fractional-CMO-style engagement where Marketing 411 coaches contractors on building and managing an in-house marketing function. Intended for operators who want long-term independence from agencies rather than permanent outsourcing.
Contractors Marketing Playbook
A free educational resource distilling the fundamentals the agency teaches its roofing and home-service clients, used as the entry point into its strategy process.