Roofer Marketers
#3 in Roofing
Roofing-focused marketing agency providing SEO, web design, and paid search to generate qualified job leads.
- Founded
- 2015
- HQ
- Corcoran, MN
- Team
- 6-15
Editor’s Choice — honoree press kit available
Access press kit →Founder
Meet the founder
Jim Ahlin
Founder & CEO
Jim Ahlin is the co-founder of Roofer Marketers, the marketing services arm now operating under JobNimbus, a Utah-based CRM platform built for roofing and exterior contractors. Ahlin's background is in roofing-specific digital marketing; he co-founded Roofer Marketers as a niche agency focused exclusively on lead generation for roofing contractors before the agency was folded into JobNimbus's broader contractor software ecosystem. He has been a recurring voice on roofing industry podcasts and at trade events, and is frequently cited within the roofing community for early work on contractor SEO and Google Ads strategy. The public founder story on the current JobNimbus marketing pages is brief — most of the visible site copy focuses on the parent CRM product (founded in 2013 by Nick, Jason, and Ben) rather than on Ahlin's personal narrative or the agency's origin. The thesis that runs through Roofer Marketers' visible positioning is straightforward: roofing is a vertical where the marketing playbook (SEO, paid search, paid social, conversion-focused websites) only works when it is wired directly into the contractor's CRM, estimating, and follow-up workflow. By living inside JobNimbus, the agency can attribute leads through to closed jobs rather than stopping at form fills. The team positions itself as a done-for-you growth partner for roofing, siding, gutter, and fencing contractors, with the broader JobNimbus organization reporting more than 6,000 contractor customers and a 4.8-star average across 5,000-plus reviews.
Editorial
Editor’s take
JobNimbus Marketing positions itself as a roofing-vertical specialist offering web design, SEO, and paid advertising (Google and Meta) built around how homeowners search during emergencies, storms, and insurance claims. The agency emphasizes the connection between marketing and booked jobs rather than vanity metrics, and integrates with JobNimbus's broader contractor platform, giving it deep operational visibility into roofing businesses. This…
What they do
Services
SEO for Roofers
Local and organic SEO built specifically for roofing contractors, focused on storm-prone metros and service-area pages that target queries like roof replacement, hail damage, and insurance claims. Content and link work are tuned to the seasonality and geography of roofing demand rather than generic small-business SEO.
Roofing Websites
Conversion-focused websites designed around the way homeowners actually shop for a roof — visible phone numbers, financing callouts, storm and insurance landing pages, and lead forms that pipe directly into JobNimbus so estimators can follow up the same day.
Google Ads Management
Targeted paid search campaigns built around buyer-intent roofing queries (emergency leak repair, roof replacement near me, hail damage inspection) with geo-fencing around recent storm events and tight negative-keyword lists to keep spend off tire-kickers and DIY traffic.
Facebook & Meta Ads
Paid social campaigns aimed at homeowner demographics in roofing service areas, used for storm-response lead capture, financing offers, and retargeting website visitors who did not convert on the first visit.
Lead-to-Job Attribution
Because the agency operates inside JobNimbus, marketing performance is tracked beyond the form fill — leads are tied to estimates, signed contracts, and revenue, so contractors can see which channels actually produce installed jobs rather than just clicks.