DentalScapes
#7 in Dental
Dental-only marketing agency running SEO, paid search, LSA, and website design for solo and multi-location practices.
- Founded
- 2015
- HQ
- Raleigh, NC
- Team
- 6-15
Founder
Meet the founder
Brian Craig
Founder & CEO
Brian Craig is co-founder and VP of Client Services at DentalScapes, a dental-focused digital marketing agency in Raleigh, NC. With over 20 years of digital marketing experience, he oversees client strategy and agency operations.
Featured video
Editorial
Editor’s take
DentalScapes is a dental-exclusive marketing agency helping practices across specialties grow through GEO & AI search, websites, SEO, Google Ads, social media, and video marketing. Every strategy we build is rooted in a deep understanding of how patients find and choose a dentist. We take a consultative approach focused on long-term growth — not just deliverables — and back it up with education and insights as hosts of The Dental Marketing Mix podcast. — Member-submitted notes for editorial team — Year founded → 2022 HQ → Raleigh, NC Team size → 6-15
What they do
Services
Search Engine Optimization (SEO)
Local SEO built for single-location and multi-location dental practices, combining on-site content (service pages for procedures like implants, Invisalign, and pediatric care), technical cleanup, Google Business Profile optimization, and link-building. Content is reviewed by the agency's in-house practicing dentist for clinical accuracy.
Pay-Per-Click (PPC) Ads
Google and Microsoft Ads campaigns targeted at high-intent procedure queries and geo-radius terms around each practice location. Campaigns are structured around profitable procedure mix rather than raw lead volume, with ongoing bid and negative-keyword management.
Local Services Ads (LSA)
Google Screened LSA setup and management for dentists, running on a pay-per-lead basis above traditional PPC. DentalScapes bundles LSA management at no additional charge for clients already running paid search, positioning it as a trust-forward supplement to PPC.
Generative Engine Optimization (GEO)
Optimization for AI-powered surfaces including Google AI Overviews, AI Mode, and LLM answer engines like ChatGPT, Gemini, and Claude. The agency frames GEO as a hedge against shrinking traditional SERP real estate in local dental search.
Website Design
Custom dental practice websites built around conversion (new-patient form fills, click-to-call, online scheduling integrations) and structured to support the SEO and paid programs the agency also runs.
Reviews & Reputation Management
Systems to generate and monitor patient reviews across Google and healthcare directories, with an eye toward supporting LSA eligibility and map-pack ranking for dental practices.