
DentalScapes
#7 in Dental
All dental, all the time.
- Founded
- 2015
- HQ
- Raleigh, NC
- Team
- 6-15
Founder
Meet the founder

Brian Craig
Founder & CEO
Brian Craig is co-founder and VP of Client Services at DentalScapes, where he oversees client strategy and day-to-day agency operations. The site credits him with more than 20 years of digital marketing experience and a track record of building client-services teams, though it keeps specifics about prior employers and formal credentials light. He runs the agency alongside co-founder Dan Brian, VP of Marketing, who leads new business and growth and also runs DentalScapes' educational programming for dentists and orthodontists. A third principal, Dr. Zachary Brian, DMD, MHA, FICD, serves as Senior Advisor; he is a practicing dentist who vets clinical accuracy of content and informs service design.
The agency's positioning follows from that leadership mix. DentalScapes is dental-only, and the pitch is that a clinician on the team keeps content medically defensible while two career digital marketers handle the mechanics of SEO, paid search, LSA, and website work. The thesis, stated plainly across the site, is that generalist agencies force dentists to re-explain how practices actually operate (case acceptance, recall cycles, procedure mix, insurance dynamics), and that a dental-only shop removes that tax. The team frames its method as 'evidence-based,' borrowing language from clinical practice, and gives every client access to a live reporting dashboard rather than monthly PDFs.
The public founder story is intentionally brief. The About page focuses more on values and process than on biography, so readers looking for a detailed origin narrative will not find one on the site.
Featured video
Editorial
Editor’s take
DentalScapes is a dental-exclusive marketing agency helping practices across specialties grow through GEO & AI search, websites, SEO, Google Ads, social media, and video marketing. Every strategy we build is rooted in a deep understanding of how patients find and choose a dentist. We take a consultative approach focused on long-term growth — not just deliverables — and back it up with education and insights as hosts of The Dental Marketing Mix podcast. — Member-submitted notes for editorial team — Year founded → 2022 HQ → Raleigh, NC Team size → 6-15
What they do
Services
Search Engine Optimization (SEO)
Local SEO built for single-location and multi-location dental practices, combining on-site content (service pages for procedures like implants, Invisalign, and pediatric care), technical cleanup, Google Business Profile optimization, and link-building. Content is reviewed by the agency's in-house practicing dentist for clinical accuracy.
Pay-Per-Click (PPC) Ads
Google and Microsoft Ads campaigns targeted at high-intent procedure queries and geo-radius terms around each practice location. Campaigns are structured around profitable procedure mix rather than raw lead volume, with ongoing bid and negative-keyword management.
Local Services Ads (LSA)
Google Screened LSA setup and management for dentists, running on a pay-per-lead basis above traditional PPC. DentalScapes bundles LSA management at no additional charge for clients already running paid search, positioning it as a trust-forward supplement to PPC.
Generative Engine Optimization (GEO)
Optimization for AI-powered surfaces including Google AI Overviews, AI Mode, and LLM answer engines like ChatGPT, Gemini, and Claude. The agency frames GEO as a hedge against shrinking traditional SERP real estate in local dental search.
Website Design
Custom dental practice websites built around conversion (new-patient form fills, click-to-call, online scheduling integrations) and structured to support the SEO and paid programs the agency also runs.
Reviews & Reputation Management
Systems to generate and monitor patient reviews across Google and healthcare directories, with an eye toward supporting LSA eligibility and map-pack ranking for dental practices.
