Digital Marketing Inc
#3 in Med Spa
Full-service digital marketing agency serving health & wellness, home services, and professional verticals.
- Founded
- 2015
- HQ
- Lehi, UT
- Team
- 6-15
Founder
Meet the founder
Colby Heiner
Founder & CEO
Colby Heiner is President and CEO of Digital Marketing Inc. (DMI), a family-owned, full-service digital agency based in the Kansas City area. According to the company's homepage, Heiner spent years working inside Google before launching DMI, and he positions that experience as the firm's core differentiator: an operator who has seen how the ad auction, search ranking signals, and merchant tools actually work from the platform side, now applying that perspective to small and mid-sized businesses trying to grow locally and regionally. The public founder story on DMI's site is brief. There is no detailed bio, tenure dates, or list of prior roles published on the About or Team pages, so most of what readers learn about Heiner is implied through the company's positioning rather than spelled out. What the site does emphasize is the shape of the firm around him: a family-owned structure, a team with an average tenure of over eight years, and a stated 95%+ client retention rate across 25+ years of the company helping businesses grow. DMI's thesis, as presented publicly, is generalist-holistic rather than niche-specialist. The agency serves a broad set of verticals, including healthcare and medical practices, orthodontics, home services, legal, franchises, destinations, and eCommerce, and argues that balancing spend across every available channel, from SEO and Google Ads to email, SMS, and reputation management, produces better outcomes than single-channel bets. For med-spa and wellness operators specifically, DMI sits within its broader healthcare practice rather than as a dedicated med-spa boutique.
Editorial
Editor’s take
Digital Marketing Inc. positions itself as a full-service agency with cross-vertical expertise spanning med spa, orthodontics, healthcare, home services, legal, and ecommerce — led by a founder with a Google background that informs their search-first approach. The agency's emphasis on reputation management, review handling, and lead generation makes them a recognizable fit for health and wellness practices looking to convert online visibility into booked appointments. Client testimonials citing booking increases and traffic gains reflect a track record oriented around measurable front-desk outcomes.
What they do
Services
Search Engine Optimization
Local and organic SEO aimed at healthcare and med-spa style practices that live or die by map-pack visibility. Work spans on-site optimization, Google Business Profile and listings management, and content built around treatment-level queries.
Google Ads
Paid search management positioned around Heiner's prior experience inside Google. For med-spa and practice clients, campaigns are structured around high-intent treatment queries (injectables, laser, body contouring) and paired with landing pages built to convert consultation requests.
Website Design and Development
Custom practice websites intended to serve as the conversion hub for paid and organic traffic, with an emphasis on appointment requests, service-level pages, and integrations with lead management workflows.
Reputation and Review Management
Ongoing monitoring and solicitation of patient reviews across Google and directory sites, which DMI treats as a core ranking and conversion lever for local healthcare and med-spa practices where social proof drives bookings.
Email, SMS, and Social Media
Retention-oriented channels used to fill the schedule between new-patient acquisition cycles, including promotional campaigns around seasonal treatments, membership programs, and re-engagement of lapsed patients.
White Label Services
DMI also resells its execution capabilities to other agencies under a white-label arrangement, which is uncommon for a firm of its size and suggests mature internal process documentation.
Proof of work