Dijital Karma Inc.
#8 in Home Services
NYC digital agency specializing in SEO, paid search, and local SEO for home-services verticals like pest control and landscaping.
- Founded
- 2015
- HQ
- Cliffside Park, NJ
- Team
- 6-15
Founder
Meet the founder
Faye Cebioglu
Founder & CEO
Faye Cebioglu leads Dijital Karma Inc., a New York City digital agency positioned around home-services verticals — particularly pest control, lawn care and landscaping, countertop shops, restaurants, and shipping container businesses. The public founder story on the site is brief; Dijital Karma's homepage focuses on service offerings and vertical specializations rather than a detailed biography of its founder, so much of what shapes the firm must be read from its editorial output and positioning rather than an About-page narrative.
What is visible is a clear thesis: generalist digital marketing underserves trade operators, and home-services companies need vertical-specific playbooks rather than recycled agency templates. That thesis shows up in how the agency structures its content library — a pest control trends ebook, a Pest Radio podcast, webinars, and a private entrepreneurs group aimed at pest control owners — and in a Marketing Trends and Strategies Report covering pest control and landscaping. The editorial cadence suggests Cebioglu has made a deliberate bet on pest control as the agency's anchor category, with landscaping as an adjacent expansion.
Operationally, Dijital Karma presents itself as a full-funnel shop: SEO (local and technical), paid search and Local Service Ads, website design and development on WordPress, marketing automation, and social. The pitch leans on a '360 approach' and customer-specific strategy rather than a signature methodology with a named framework. Readers looking for a detailed founder résumé, prior-company history, or team size will not find it on the current site; the brand is built primarily around category authority in pest control marketing.
Editorial
Editor’s take
Dijital Karma positions itself as a New York-based digital agency with dedicated specialization in home-services verticals, with particular depth in pest control and lawn care marketing. Their channel focus on local SEO, Google Ads, and lead tracking maps directly to the customer-acquisition funnel most common in the trades. Sustained vertical engagement is evident through assets like the Pest Radio podcast, a trends ebook, and an entrepreneur community — signaling a team embedded in the industry they serve.
What they do
Services
Local SEO
Built for home-services operators whose buyers search by neighborhood and zip code. Focus is on Google Business Profile optimization, service-area page architecture, and review velocity for categories like pest control, lawn care, and countertop shops.
Search Engine Optimization
Combines technical SEO audits with content targeted at commercial-intent home-services queries (e.g., termite treatment, lawn aeration, quartz countertop installers). Positioned as an organic counterpart to paid campaigns rather than a standalone traffic play.
Paid Search & Local Service Ads
Google Ads management paired with LSA setup and verification for trades that qualify. The agency frames LSA as the priority placement for pest control and landscaping operators, with traditional PPC filling gaps for non-LSA queries and geographies.
Website Design & Development
Custom and WordPress builds engineered for mobile speed and SEO, with layouts oriented around service-area pages, quote requests, and click-to-call for field-service businesses.
Marketing Automation
Lead nurture and follow-up workflows intended to reduce leakage between a booked call and a closed job — a recurring pain point for pest control and landscaping shops with seasonal demand spikes.
Social Media Management & Marketing
Organic and paid social tailored to home-services trust signals: before/after work, technician introductions, and local community presence rather than broad brand content.