Dijital Karma Inc.
#8 in Home Services
NYC digital agency specializing in SEO, paid search, and local SEO for home-services verticals like pest control and landscaping.
- Founded
- 2015
- HQ
- Cliffside Park, NJ
- Team
- 6-15
Founder
Meet the founder
Faye Cebioglu
Founder & CEO
Faye Cebioglu founded Dijital Karma in 2018, a full-service digital marketing agency serving home services, pest control, and professional services businesses across the U.S.
Editorial
Editor’s take
Dijital Karma positions itself as a New York-based digital agency with dedicated specialization in home-services verticals, with particular depth in pest control and lawn care marketing. Their channel focus on local SEO, Google Ads, and lead tracking maps directly to the customer-acquisition funnel most common in the trades. Sustained vertical engagement is evident through assets like the Pest Radio podcast, a trends ebook, and an entrepreneur community — signaling a team embedded in the industry they serve.
What they do
Services
Local SEO
Built for home-services operators whose buyers search by neighborhood and zip code. Focus is on Google Business Profile optimization, service-area page architecture, and review velocity for categories like pest control, lawn care, and countertop shops.
Search Engine Optimization
Combines technical SEO audits with content targeted at commercial-intent home-services queries (e.g., termite treatment, lawn aeration, quartz countertop installers). Positioned as an organic counterpart to paid campaigns rather than a standalone traffic play.
Paid Search & Local Service Ads
Google Ads management paired with LSA setup and verification for trades that qualify. The agency frames LSA as the priority placement for pest control and landscaping operators, with traditional PPC filling gaps for non-LSA queries and geographies.
Website Design & Development
Custom and WordPress builds engineered for mobile speed and SEO, with layouts oriented around service-area pages, quote requests, and click-to-call for field-service businesses.
Marketing Automation
Lead nurture and follow-up workflows intended to reduce leakage between a booked call and a closed job — a recurring pain point for pest control and landscaping shops with seasonal demand spikes.
Social Media Management & Marketing
Organic and paid social tailored to home-services trust signals: before/after work, technician introductions, and local community presence rather than broad brand content.